S4 Ep21: Kaveri Camire CMO of DXC Technology on Building brand in a tech world
Kaveri Camire, the Chief Marketing Officer (CMO) of DXC Technologies, to delve into the multifaceted world of B2B marketing.
Senior Vice President & Chief Marketing Officer, Dxc Technology
Search every verified Kaveri Camire interview, podcast appearance, and on-the-record quote โ each transcript cross-checked by AI and human review to confirm speaker identity. Kaveri Camire, Senior Vice President and Chief Marketing Officer at DXC Technology, discussed her approach to B2B marketing in two podcast appearances in 2025. In a September episode of "That's What I Call Marketing," Camire stated that a company's offerings are "only as good as two things: your people and what you do for your customers." She noted that DXC had reduced its marketing spend and event participation by 50% while achieving higher conversion rates through more targeted efforts. Camire also described incorporating AI into workflows so that sales representatives can access relevant offerings and client stories when evaluating leads. In a May episode of "CXO Spotlight," Camire emphasized the importance of combining data with human storytelling, saying "people are not moved emotionally with just numbers." She discussed DXC's work with clients including a mobile app for Parkinson's patients and a chatbot for Equitable Holdings that expanded from 700 to 11,000 users. Camire stated that she uses AI tools such as Claude and ChatGPT daily but argued that marketers must maintain "the human element and the emotion element." She encouraged her teams to become "super learners" who experiment with AI while preserving "integrity, security, [and] authenticity."
“At the end of the day, your offerings, your products, your services are only as good as two things. Your people and what you do for your customers.”
“I was probably a part of 20 plus mergers and acquisitions as IBM was sort of growing and you know a company that was kind of seeing itself in various places and Red Hat the $34 billion acquisition and kind of making that a part of the narrative for hybrid cloud AI it has been an incredible journey of learning and growt...”
“I think having the common goal and objective of what are we trying to get at and if customer centricity becomes central to an organization that everybody is marching towards all the rest of the nuances are kind of separated because then you're really targeting towards I'm here to drive success for our customers togethe...”
“I'm all about, you know, start small, experiment, iterate, expand. And I think those are some of the things that even as we started thinking about building these narratives where you know I was talking about creating market categories and even now at DXC right this is such an incredible time to be at DXC.”
Kaveri Camire, the Chief Marketing Officer (CMO) of DXC Technologies, to delve into the multifaceted world of B2B marketing.
How do you lead marketing at scale in the age of AI, data, and disruption? In this powerful CXO Spotlight episode, Kaveri Camire,ย ...
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