Problems Before Platforms: How Informa TechTarget Learned to Keep Transformation Grounded in Process
Bringing teams, products, and systems together at Informa TechTarget created opportunities to simplify ways of working. It also created pressure to move quickly. Karen Winter, Chief Transformation Officer, reflects on the realities of leading transformation through complexity, the role of process in shaping better decisions, and the risks of starting with the solution before fully understanding the problem. "We should have spent more time understanding the process problems first." In this episode: 00:00 Introduction 01:03 Preparing Informa TechTarget for a major merger 03:39 Bringing sales…