Now, Next, Later: Making the Right Moves in B2B Marketing | TechTarget Panel
Hosting a panel at TechTarget's event on 8 July 2025, on the state of B2B marketing — "now, next, later" — with Izzy Rivers (Realm), Rebecca Kitchens (President, Informa TechTarget) and Ben Strickland. We covered a lot of ground in 40 minutes: the trust crisis hitting marketing from multiple directions at once, where AI is genuinely working versus where it's just noise, why AI-themed ads are underperforming other categories by double-digit percentages on LinkedIn, and whether the marketing function itself will still exist in five years. 🌐 Visit Joel Harrison's website to explore exclusive re…