President and Executive Creative Director of AE & Aerie, Amern Eagle Outfitters
Search every verified Jennifer Foyle interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Jennifer Foyle, President and Executive Creative Director of AE & Aerie at American Eagle Outfitters, has discussed the brand's approach to body image and inclusivity. In a 2017 appearance, Foyle stated that customer feedback about body issues led to the decision to stop retouching images and to feature models of different sizes. She described intimate apparel as a "personal product" and questioned how the brand could "influence young girls today" and create a platform that "means something from the heart." Foyle has also addressed the business performance and initiatives of Aerie. She noted that the brand had run "double-digit comp growth" for 13 quarters, attributing this to customer engagement with the brand's message and product. Foyle mentioned that Aerie has supported causes such as breast cancer awareness and the National Eating Disorder Association, stating that the company has raised and donated over $3.2 million to these programs. She described the brand's use of bus tours and pop-up stores to enter new markets, calling them a "testing ground for product, presentation and process." Foyle also discussed the "Her" campaign, which involves partnerships with factories in Vietnam, Bangladesh, and China, stating that when the campaign works, vendors move to the top of the list and workers become part of the brand.
“All we kept hearing online through social media, through the customers even in the dressing rooms is them talking about their body and their body issues, and so I just knew that we had to stop retouching our images.”
“We had to start showing girls of different sizes.”
“Intimate apparel is different and it's such a personal product and it means so much to women.”
“What could we do that could actually influence young girls today and how could we stand for something and create a platform that means something from the heart?”
“The dedication every day is really what makes Aerie special — you can never be liked by one person so it's a team that makes Aerie what I think is so special.”
“I've been in retail for over 25 years — I was at Bloomingdale's for 11 years and the Gap for five years.”
“I knew the intimate apparel industry was dominated by a huge competitor, but I saw white space — there was a customer out there who might not want to be traditionally sexy and wanted a different way to take on intimate apparel.”
“Aerie Real came alive when we put real girls and designers together — we showed unretouched models and people really started to connect; it was about showing yourself and being proud of your vibe.”
“Over the past 13 quarters we've run double-digit comp growth — the platform is the engine: customers are getting engaged and our message and product resonate with them.”
“We've supported causes like breast cancer awareness and the National Eating Disorder Association — we've invested in these programs and have raised/donated millions (I believe over $3.2 million) to support them.”
“We run 'Her' campaigns with partners in Vietnam, Bangladesh and China — when our campaign works, vendors move to the top of our list and the people in those factories become part of our brand.”
“We used bus tours and pop-up stores to enter markets where we had low box penetration — pop-ups became a testing ground for product, presentation and process without long-term commitments.”
“This $500 million business is actually adding scale to a $3.7 billion company — even as we grow that revenue, we still face challenges like negative operating income that we need to manage.”
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