Jeffrey Jenkins

Executive Vice President of Global Marketing, CARTER'S INC

Search every verified Jeffrey Jenkins interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Jeffrey Jenkins, Executive Vice President of Global Marketing at Carters, has discussed the accelerating pace of change in marketing and the challenges facing chief marketing officers. In a podcast appearance, he stated that "the pace of change has never been faster today than at any point in human history" and that the only guarantee is that it will continue to accelerate. He described the CMO role as "insane these days, with 57 different jobs expected of one person" and noted that "everyone in the marketing community suffers from a little bit of impostor syndrome" due to the difficulty of keeping up with new technology and AI. Jenkins has also spoken about Carters' loyalty program and marketing strategy. He described the company's approach as focusing on both "Big L loyalty" (brand value and recognition) and "little L loyalty" (the program mechanics), noting that 91% of transactions go through the program. He discussed the "More Than Just Cute" campaign, which he said aims to shift brand perception beyond cute baby clothes to acknowledge the imperfect moments of parenthood. Jenkins also mentioned that Carters rebuilt its marketing technology stack over three years, emphasizing that making platforms "talk to each other seamlessly" provides a better customer experience.