SVice President of Investor Relations, Public Relations & Corporate Communications, Cinemark Holdings
Search every verified Chanda Brashears interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. In September 2020, Chanda Brashears, Vice President of Investor Relations, Public Relations & Corporate Communications at Cinemark Holdings, discussed the company's plans for reopening theaters during the COVID-19 pandemic. Brashears stated that Cinemark was "thrilled to safely welcome moviegoers back" and that health and safety were a top priority. She described protocols including staggered show times, limited auditorium capacities, seat buffering technology to block adjacent seats, disinfecting auditoriums between showings, and sanitizing high-touch surfaces every 30 minutes, with a "chief clean and safety monitor" assigned to each shift. Brashears said Cinemark determined it was a safe time to open based on "the status of COVID-19 and consumer sentiment, government mandates, the timing of new film content, and our clean and safety protocols." She noted the company was offering "comeback classics" at discounted pricing ($5 for adults, $3 for children and seniors) and private watch parties for up to 20 guests starting at $99. Brashears added that consumer research and social listening indicated avid moviegoers missed the theater experience, and that films like "Back to the Future" provided an opportunity for families.
“Cinemark is thrilled to safely welcome moviegoers back to our theaters for that immersive cinematic experience we've all been craving, and the health and safety of Cinemark's employees, guests and communities is a top priority.”
“We are staggering show times and limiting capacities within the auditoriums to ensure social distancing. We've got a seat buffering technology that automatically blocks the seats adjacent to your party within the auditorium again to ensure that social distancing.”
“We are disinfecting auditoriums every morning and again between show times and we are also sanitizing all high touch surfaces every 30 minutes. Because we are having such a high level of clean and safety protocols, we've also assigned a chief clean and safety monitor in each theater during each shift to ensure that tho...”
“We are hosting private watch parties which enables up to 20 guests to have a dedicated auditorium to watch our comeback classics starting at $99.”
“We are hosting comeback classics at welcome back pricing so it's five dollars for adults and three dollars for children and seniors, and we also have discounted welcome back pricing on all of your movie going favorites including freshly popped popcorn, sodas and candy.”
“We feel that now it is a safe time to be able to open our theaters. We're considering the status of COVID-19 and consumer sentiment, government mandates, the timing of new film content, and of course our clean and safety protocols as well.”
“All of the Cinemark standard and the clean and safety protocols that we've outlined with all of the social distancing and the measures that we've gone to ensure that social distancing takes place throughout the theater, particularly within the auditorium because of that seat buffering technology, we do believe that we...”
“Avid moviegoers are telling us through consumer research and social listening that they miss being back in the theaters. This is a fantastic opportunity for parents to take their kids to see classics like Back to the Future in an atmosphere they wouldn't have had an opportunity to do so otherwise.”
“For any moviegoer that wishes to have a more personalized experience, we are hosting private watch parties which enables up to 20 guests to have a dedicated auditorium to watch our comeback classics starting at $99.”
Derek recently caught up with Chanda Brashears, the Vice President of Investor Relations and Public Relations to talk about the ...
Sign in to search the full transcript archive, filter by topic, and access every quote from Chanda Brashears.
The summary and quote tags on this profile are produced with AI assistance from verified, first-person interview transcripts, then checked by our team to confirm the speaker's identity and the accuracy of every quote. See how we verify →