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Scott Morris

Co-Founder & President, FRESHPET INC

Search every verified Scott Morris interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. In September 2022, Scott Morris, Co-Founder and President of Freshpet, discussed the company's launch of a plant-based pet food. Morris stated that the decision was driven by consumer research showing millennial and Gen Z consumers, who he said make up over half of the consumer base, are "very focused on sustainability," "animal ethics," and "the environmental impact." He noted that these demographics are vegetarians and vegans at twice the rate of older generations, and that Freshpet saw "a real opportunity to bring a plant-based product to market" using the same nutritional approach as its other products. Morris said the product was formulated with veterinarians and veterinary nutritionists and underwent feeding studies before launch. He described the initial rollout as beginning at Petco, with plans to expand to most of Freshpet's 27,000 retail refrigerators over the following year. Morris acknowledged the product is "slightly more expensive" due to development costs and early-stage production, but said the company aimed to keep it "affordable and accessible" to consumers seeking such an option.

Recent appearances

  • How Freshpet Went From Crazy Idea to Category Killer | EP97 (feat Scott Morris of Freshpet)

    May 21, 2026 · 📺 Shawn Nelson

    What happens when you take an industry everyone accepts… and ask, “Why are we doing it this way?” This week Shawn sits down with Scott Morris, President and Co-Founder of Freshpet, to unpack how a “crazy idea” turned into a category-defining brand that completely changed the pet food industry. The two dive into the Shawnism, “First solve the problem…THEN solve it better,” why perfection is often the fastest way to kill momentum, and how the best founders launch before they feel fully ready. They also discuss how Freshpet began by simply trying to fix a broken problem, why simultaneous invent…

    Watch on YouTube ↗

  • Plant based pet food: Freshpet discusses the launch of vegan food for pets

    September 19, 2021 · 📺 Yahoo Finance

    Veganpetfood #plantbasedpetfood # Scott Morris, Freshpet Co-Founder, President and COO discusses his company's new ...... feed that family's best friend how about some vegan pet food let's bring in scott morris fresh pet co-founder president and ceo it's ...

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  • Challenges of an Unusual Product

    May 24, 2014 · 📺 8th & Walton

    Scott Morris, Co-Founder of Fresh Pet, discussed how to deal with a new type of product that has special requirements for delivery and in-store set-up, the value of introducing an idea many months ahead of bringing it on board, and using one product to grow an entire category. Panelists Didi Frazier, L'Oreal, and Stan Zylowski, Movista, talk with host Derek Ridenoure about the week's news of greatest interest to suppliers and retailers. http://www.8thandwalton.com 3:00 Didi Frazier, L'Oreal and Stan Zylowski, Movista 13:00 Scott Morris, Co-Founder of Fresh Pet

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The summary and quote tags on this profile are produced with AI assistance from verified, first-person interview transcripts, then checked by our team to confirm the speaker's identity and the accuracy of every quote. See how we verify →