How a CEO Builds Trust at Scale | Chuck Shaffer, Seacoast Bank
What does it actually take to build trust at scale? In this episode of Human in the Room, Betsy Gardner sits down with Chuck Shaffer, Chairman and CEO of Seacoast Bank, to explore how people-first leadership helped build one of Florida’s most successful banking institutions. With more than $22 billion in assets, Seacoast operates in an industry where products and technology can look remarkably similar. Chuck explains why the real competitive advantage is still human: relationships, consistency, judgment, and trust. From leading through uncertainty and navigating acquisitions to recruiting e…