Arunkumar Pattabhiraman

Chief Marketing Officer, Sprinklr

Search every verified Arunkumar Pattabhiraman interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Arun Pattabhiraman, Chief Marketing Officer at Sprinklr, spoke at the company's CXUnifiers 2025 event about the company's strategy and product announcements. He stated that Sprinklr aims to drive a "unified customer experience approach" by bringing together data, teams, and channels on a single platform built on a unified codebase. Pattabhiraman announced several new innovations, including an AI agent builder for deploying autonomous agents, specialized AI agents for 18 verticals, a next-generation workforce management solution, and a reimagined customer feedback management platform that he described as "AI native" and "conversational." He identified Sprinklr's key differentiator as its unified platform and the AI capabilities built on top of it. In earlier appearances, Pattabhiraman discussed B2B marketing strategies, stating that 95% of B2B buyers are not looking for a product at any point in time and that the marketing motion is "no longer a funnel, it's a flywheel" where converting customers into advocates generates further demand. He described generative AI as a "generational advantage for marketers" while noting that its lack of maturity and the need for ethical guardrails regarding security and privacy are concerns that "keep me up at night." Pattabhiraman also shared personal content, including a video of a visit to his father's house in India following his mother's passing and a celebration of his 13th wedding anniversary.