How the CMO of Palo Alto Networks is Turning AI Into a Growth Engine
AI is transforming how marketing operates, but not in the way most people think. In this episode of CMOs Unscripted, Lisa Martin talks with Palo Alto Networks CMO Kelly Waldher to break down how AI is transforming marketing execution, storytelling, and strategy—especially in one of the fastest-moving industries (cybersecurity) in the world. From managing market fragmentation to building and launching AI-generated campaigns, this conversation reveals what it really takes to operate as a modern marketing leader. Inside this episode: Why cybersecurity is the fastest-moving industry in tech The…