Jeff Collins

President of Advertising Sales, Marketing & Brand Partnerships, Fox

Search every verified Jeff Collins interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Jeff Collins, President of Advertising Sales, Marketing and Brand Partnerships at Fox Corporation, discussed the company's approach to integrating brands with audience fandom across its platforms in a July 2026 interview with Deloitte Insights and the IAB. He described how Fox taps into fan communities in sports, news, entertainment, and streaming, including niche genres like horror and comedy on Tubi, and said advertisers are interested in integrating their brands into content rather than merely airing adjacent to it. Collins also addressed the role of AI, machine learning, and automation as tools to assist storytelling and news gathering, emphasizing the need for training and upskilling so teams can perform higher-level work. He noted that Fox fosters a culture of innovation by celebrating experimentation and not penalizing reasonable risk, and highlighted the growing importance of first-party data in creating direct partnerships with clients and agencies. In an earlier May 2020 appearance on Ad Age Remotely, Collins, then head of ad sales for Fox News, discussed the advertising marketplace during the early pandemic. He said that while digital advertisers initially refined blacklists around coronavirus-related content, Fox News did not see advertisers pull out of its linear coverage and instead attracted new advertisers to its news programming. He observed that categories like financial and pharma were still advertising relatively well compared to some cable entertainment categories. Collins also predicted that increased remote work would lead to elevated daytime viewership from younger, upscale, and professional audiences.