Regional President of Homebuilding & Land, Lennar
Search every verified Greg Mcguff interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. In a 2012 interview with Bloomberg, Greg McGuff, then division president of Lennar Corp.'s Inland Empire, discussed the company's NextGen home designs. McGuff described the homes as a "home within a home" featuring a second master bedroom, kitchenette, separate entrance, and private outdoor space, designed for multigenerational living. He attributed the demand for such homes to economic pressures from the Great Recession and cultural preferences for extended families living together, noting that 350,000 Americans turn 65 each month. McGuff stated that the homes were priced in the mid-$300,000 range, about 40% less than similar homes sold for several years earlier, and that Lennar planned to offer them in 35 to 40 communities across California, Arizona, and Nevada by the end of the year. He said Lennar did not see competitors offering a similar design.
Nov. 16 (Bloomberg) -- Greg McGuff, division president of Lennar Corp.'s Inland Empire, talks about the company's NextGen home designs marketed to multigenerational families that offer second master bedrooms, kitchenettes and separate entrances.¶ Dan Alvarez, a potential homebuyer and McGuff talk with Bloomberg's John Gittelsohn. (Source: Bloomberg)
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