Daniel Heaf

CEO & Director, Bath & Body Works, Inc.

Search every verified Daniel Heaf interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Daniel Heaf, CEO of Bath & Body Works, discussed the company's strategy and culture in recent appearances. In a June ​2026 interview with WWD, Heaf described his early months at the company as focused on listening and understanding its history, and emphasized the importance of communicating the case for change to employees. He said the company developed a plan called the "consumer first formula" as part of its transformation. He also spoke about the brand's nostalgic appeal, noting that consumers often share personal stories about their first Bath & Body Works fragrance, and said the goal is to modernize the brand so that people seek it out for how it makes them feel. Regarding younger employees, Heaf said he believes talent generally wants honesty, accountability, flexibility, and the ability to make an impact, and that a mix of in-office and remote work is necessary. At a Semafor World Economy event in April ​2026, Heaf addressed Bath & Body Works's retail strategy, saying the company leads with consumers rather than channels and expressing optimism about physical retail, citing younger consumers' preference for in-store experiences. He acknowledged that digital revenue was falling and said that was not part of the strategy. He also discussed the brand's positioning, saying its products offer luxury fragrances at affordable prices but that the company had not adequately communicated this value proposition. Heaf described the brand as "forgotten but not rejected" and said the company had lost share in core categories by pursuing adjacencies like laundry care, which diverted resources away from its main business. He stated that the company's focus is on maintaining its position in core categories where it has the right to win.