Seth Cohen

Chief Information Officer, Procter Gamble

Search every verified Seth Cohen interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Seth Cohen, Chief Information Officer at Procter & Gamble, discussed the company's approach to artificial intelligence in two recent interviews. In a conversation with Mindy Sherwood, Cohen stated that AI does not replace human understanding of consumers and customers, but can help synthesize vast amounts of data from consumer touch points. He described "data democratization" as a strategy to allow decentralized data ingestion across the value chain, and cited a tool deployed in some regions that helps salespeople identify in-store opportunities by comparing performance across stores. In an interview on the Technovation podcast, Cohen described P&G's "AI factory" approach as a platform that provides developers instant access to data and AI algorithms, reducing the time needed to scale use cases. He noted that P&G has been insourcing IT talent for critical areas such as data science and data engineering, reversing a prior trend of outsourcing. Cohen also reported that leveraging AI and freeing data across the value chain in Brazil improved out-of-stock rates by 15%.