CEOInterviews.AI
Start App
Try: AI strategy tariffs earnings guidance layoffs interest rates growth

Aude Gandon

Chief Digital & Marketing Officer, Estée Lauder Companies (The)

Search every verified Aude Gandon interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. In an October 2025 interview at Cannes Lions with Deloitte’s CMO Program Executive Lead Stacy Kemp, Aude Gandon, Chief Digital and Marketing Officer at Estée Lauder Companies, stated that creativity is making a comeback as a business driver because companies are seeking growth through marketing. She said that brands must stand out and differentiate themselves, and that this requires a focus on the creative voice of the brand. Gandon noted that while traditional KPIs such as brand relevance, brand love, and consumer sentiment remain important, differentiation has become a key metric for ensuring growth in a digital environment that has leveled the playing field. Gandon also discussed the importance of influencing the C-suite, saying that marketing has become extremely complex and that CMOs must regularly explain what is happening, the impact, and what needs to change. She identified the finance director as the most important collaboration partner for the CMO, adding that she has always been close to the CFO because that person enables things to happen. She also described C-suite members who own the business and P&L as key partners, noting that when those relationships work, it can be "magic" and a win-win situation for both transformation and growth.

Recent appearances

  • Growth, CFO Alliances & Brand Power: Inside Estée Lauder's AI Makeover

    September 03, 2026 · 📺 Think with Google and Google Ads

    Jo Malone. MAC. La Mer. Tom Ford. Clinique. The Ordinary. These are just a few of the powerhouse brands behind The Estée Lauder Companies. For more than 80 years, the beauty giant has reinvented itself with every era – from the department store counter to the digital storefront. Now it’s making its biggest leap yet: AI. In the season 3 premiere of Frontier CMO, host Josh Spanier sits down with Chief Digital and Marketing Officer Aude Gandon to explore how one of the world’s most iconic beauty companies is using AI to personalize consumer experiences, reimagine creativity, and build brands th…

    Watch on YouTube ↗

  • AI is Not Intelligent Without Human Help (Aude Gandon, Estée Lauder)

    June 10, 2026 · 📺 Marketing + Media Alliance (MMA)

    At the heritage beauty house Estée Lauder, marketing is led by a re-inventor, who refuses to draw any line between marketing ...

    Watch on YouTube ↗

  • Bigger Picture Thinking: Aude Gandon, Estée Lauder Companies

    September 26, 2025 · 📺 Deloitte US

    Creativity is making a comeback—and differentiation is the new growth metric. At Cannes Lions, Deloitte’s CMO Program Executive Lead Stacy Kemp sat down with Aude Gandon, Chief Digital and Marketing Officer at Estée Lauder Companies, to explore why creativity is re-emerging as a business driver. From redefining KPIs to building powerful partnerships with the CFO, Aude shares how today’s CMOs are reshaping influence, growth, and brand-building in a complex, digital-first world. Learn more about the Deloitte CMO Program: https://delo.tt/6059AdTEc #EsteeLauder #CMO #CannesLions #DeloitteUS #De…

    Watch on YouTube ↗

The summary and quote tags on this profile are produced with AI assistance from verified, first-person interview transcripts, then checked by our team to confirm the speaker's identity and the accuracy of every quote. See how we verify →