Aude Gandon

Chief Digital & Marketing Officer, Estée Lauder Companies The

Search every verified Aude Gandon interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. In an October 2025 interview at Cannes Lions with Deloitte’s CMO Program Executive Lead Stacy Kemp, Aude Gandon, Chief Digital and Marketing Officer at Estée Lauder Companies, stated that creativity is making a comeback as a business driver because companies are seeking growth through marketing. She said that brands must stand out and differentiate themselves, and that this requires a focus on the creative voice of the brand. Gandon noted that while traditional KPIs such as brand relevance, brand love, and consumer sentiment remain important, differentiation has become a key metric for ensuring growth in a digital environment that has leveled the playing field. Gandon also discussed the importance of influencing the C-suite, saying that marketing has become extremely complex and that CMOs must regularly explain what is happening, the impact, and what needs to change. She identified the finance director as the most important collaboration partner for the CMO, adding that she has always been close to the CFO because that person enables things to happen. She also described C-suite members who own the business and P&L as key partners, noting that when those relationships work, it can be "magic" and a win-win situation for both transformation and growth.