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Jennifer Johnson

Chief Marketing Officer, Crowdstrike

Search every verified Jennifer Johnson interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Jennifer Johnson, chief marketing officer of CrowdStrike, has described the company's Fal.Con conference as having grown from a user conference into a global industry event, citing a record 8,000 attendees from 65 countries at the 2025 edition. She stated that CrowdStrike is focused on positioning itself as an "AI-native cybersecurity platform" and discussed the company's use of AI agents within marketing teams, saying that every marketing team has an agent as part of their team and that agents are used to automate tasks for productivity, while humans remain necessary for reasoning and judgment. Johnson also noted the company's public goal of reaching $10 billion in annual recurring revenue. Johnson has discussed CrowdStrike's use of sports marketing, including advertising during the Super Bowl and partnerships with Formula 1, as a way to bring cybersecurity messaging to a mainstream audience. She described the company's mission as "we stop breaches" and said that CrowdStrike has a responsibility to make cybersecurity widely understood because it is an "existential threat to civilization." Johnson also emphasized the importance of category creation and a clear narrative for companies looking to go public, and described marketing as a "hub organization" that works closely with finance to demonstrate return on investment.

Recent appearances

  • Jennifer 'JJ' Johnson, Crowdstrike | Crowdstrike Fal.Con 2026

    In this interview from Fal.Con 2026, Jennifer "JJ" Johnson, chief marketing officer of CrowdStrike Holdings Inc., joins theCUBE's Dave Vellante and Rebecca Knight to discuss how the company is turning AI from an expanding attack surface into a defensive advantage. Johnson highlights the record turnout of more than 10,000 attendees across 71 countries, framing it as evidence of an industry under pressure from shadow AI and autonomous, cross-domain attacks. She details CrowdStrike's SafeMind partnership with NVIDIA, which secures the entire AI stack from chips to models, and explains why agentic…

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  • Pipeline Gives Permission to Invest Big on Brand with Jennifer Johnson

    Jennifer “JJ” Johnson is the Chief Marketing Officer at CrowdStrike, the Agentic Security Platform; unified and built to secure the AI revolution. Jennifer has been a CMO for more than a decade, leading global marketing strategy and execution, and building high-performance teams for some of the fastest-growing and most trusted brands in cybersecurity. Before joining CrowdStrike, she led both Amplitude and Tenable to successful IPOs as their CMO, along with leading Coverity to a successful acquisition. Jennifer joins Co-Hosts Jon Miller and Sydney Sloan to discuss how to build an AI transforma…

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  • The Creation Of Exposure Management Category w/ Jennifer Johnson (JJ), CMO at Crowdstrike

    JJ is an elite marketing visionary and category creator, shaping the narrative for cybersecurity giants like Tanium, Tenable, and CrowdStrike. In this episode, we pull back the curtain on the birth of the "Exposure Management" category at Tenable, exploring the strategic shift from legacy vulnerability management to holistic risk framing pre-IPO. JJ breaks down the "magic triangle" of category creation, the delicate dance of gaining executive and sales alignment, and the critical role industry analysts like Gartner play. We also dive into the future of marketing, the massive disruption of agen…

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  • Jennifer Johnson, Crowdstrike | Crowdstrike Fal.Con 2025

    In this exclusive interview from Fal.Con 2025 at the MGM Grand, theCUBE’s Rebecca Knight and Dave Vellante talk with Jennifer “JJ” Johnson, chief marketing officer of CrowdStrike. With a record-breaking 8,000 attendees from 65 countries, Johnson explains how Fal.Con has grown beyond a user conference into a global industry event - and why the brand’s momentum is only accelerating as the company heads to Barcelona this November. Johnson unpacks CrowdStrike’s vision for the AI era of cybersecurity, including the Enterprise Graph, Charlotte AI and a future where humans and agents work side by si…

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  • Jennifer Johnson (JJ), CrowdStrike | fal.con 2024

    Jennifer Johnson (JJ), Chief Marketing Officer, CrowdStrike, sits down with Dave Vellante and Rebecca Knight for this portion of theCUBE's coverage of fal.con 2024.

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  • Crowdstrike Harnesses the Power of Generative AI to Transform Customer & Marketing Team Experiences

    On this episode of Marketing Art and Science, join Host and CMO Advisor Lisa Martin of The Futurum Group as she welcomes Jennifer Johnson, (JJ) CMO of Crowdstrike. In this engaging conversation, JJ discusses her unique journey to the CMO role, the evolution of Crowdstrike's data-driven marketing strategy, the collaborative relationship between marketing and sales, and how Crowdstrike is really leaning into Generative AI to convert prospects faster and enhance employee productivity. Their discussion covers: JJ shares her inspiring journey from helping to lead a family business to CMO of Crowd…

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  • Crowdstrike || Fireside Chat

    Enjoy this inspiring #BILivecast from our Sports Marketing Upfronts during Super Bowl LVIII, hosted by Wynn Las Vegas, featuring these powerful brand leaders: Jennifer Johnson, Chief Marketing Officer, Crowdstrike Moderated by: Ben Johnson, Senior Vice President, Strategy and Commercial, SailGP LIKE, COMMENT, SUBSCRIBE & SHARE! 🗓 Browse our upcoming livecasts & events: https://www.brand-innovators.com 🏆 Check out our CMO of the Week & other brand marketing news: https://www.brand-innovators.com/news 🤝 Stay Connected with Brand Innovators: LinkedIn:   / brand-innovators-llc   In…

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  • Jennifer Johnson, CrowdStrike | Fal.Con 2023

    Jennifer Johnson, Chief Marketing Officer at CrowdStrike, talks with Dave Vellante & Lisa Martin at CrowdStrike Fal.Con 2023 in Las Vegas, NV. #falcon2023 #thecube #crowdstrike

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  • Revitalizing the CMO Role and Transforming Marketing | JJ CMO CrowdStrike

    Join Anda Gansca, CEO of Knotch, as she chats with Jennifer Johnson, the CMO of CrowdStrike, about the constantly changing role of the CMO. They discuss the need for strong internal marketing, the strategic ties between marketing and finance, and how AI could reshape the marketing landscape. They also talk about the critical role of websites as key marketing tools. Tune in for insightful tips on building a coordinated growth strategy, boosting internal marketing, and using AI effectively in your marketing efforts. Unlock a world of data-driven insights with Knotch. Explore more on our website…

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Other executives at Crowdstrike

The summary and quote tags on this profile are produced with AI assistance from verified, first-person interview transcripts, then checked by our team to confirm the speaker's identity and the accuracy of every quote. See how we verify →