Daniel Rogers

Chief Executive Officer & Director, Asana

Search every verified Daniel Rogers interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Daniel Rogers, CEO of Asana, has recently discussed the company's shift toward AI-focused products and a new pricing model. In September 2026 appearances, he stated that AI products, including AI Studio and AI teammates, accounted for approximately 25% of net new annual recurring revenue in Q2, up from 17% the prior quarter. He described Asana as becoming an "operating system for human agent teams," emphasizing the need to coordinate AI agents within workflows rather than just generating answers. Rogers also announced a new business model combining seat-based pricing with a consumption element, using a meter called "requests," which he described as a customer-friendly unit tied to perceived business value. He said all users would receive five requests per user per month to encourage adoption. Rogers also addressed Asana's financial performance and market position. He noted that shares fell 14% after earnings and 40% over the past year, but highlighted 10% year-over-year revenue growth in Q2. He discussed the company's efforts to expand into the US government market, rebuild its leadership team, and complete a $75 million acquisition. Rogers argued that AI agents need coordination within workflows, and that Asana's work graph serves as a "living ledger" for humans and agents to consult, keeping humans in control while work flows. He also responded to questions about AI's impact on entry-level jobs, suggesting that automating busy work could allow humans to focus on creative and judgment-based tasks.