Nir Zohar

President & COO, Wix

Search every verified Nir Zohar interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. On Wix’s first‑quarter 2026 earnings call, Nir Zohar stated that a proprietary language model built by Wix now powers its Harmony product and that, compared with using frontier models, the inference cost is “really marginal.” He described this model as “the first in a broader portfolio of proprietary AI models across a number of use cases.” Zohar also discussed a modified Dutch auction tender offer completed in April, through which Wix repurchased approximately 18 million shares for $1.6 billion. He noted that the buyback reduced the total number of shares outstanding by nearly 30 %, putting the company in a net debt position, and that the goal is to “return to a net cash position efficiently.”