Giora Kaplan

CTO & Co-Founder, Wix

Search every verified Giora Kaplan interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. At the IDCEE 2013 conference, Giora Kaplan, co-founder and CTO of Wix, discussed his approach to building consumer-focused companies, drawing on his experience with six startups. He described Wix as a platform that allows users to build websites without coding, noting that the company had grown to 250 employees and 15 million users by the time it transitioned from Flash to HTML5 in 2012. Kaplan advocated for minimizing organizational divides, stating that separating teams like server and client or product and development creates problems. He argued that in early stages, teams should interact directly with users rather than relying on QA or support, saying, "the minute you bring QA or support people become less involved with the product." He also emphasized the importance of failing early, stating, "It's better to fail early than to not succeed late; it's better to waste just one year, learn something, meet good people and move to the next stage than to try to survive forever without clarity."