Britta Seeger

“Electric only is weiterhin das Slogan unter dem wir fahren. Also ja, weil also jetzt jetzt habe ich gezögert, wie ich das am besten darstelle, weil die Richtung ist total klar. Insofern ja, dieses volle Fokus in den Investitionen, in dem in dem Aufbauen und Vorbereiten und Fahrzeuge elektrisch auf den Markt zu bringen,...”

— From Is Mercedes Turning "Electric Only" into "Electric Maybe"? - Britta Seeger, Mercedes Head of Sale..., Moove (March 01, 2025)

“Was wir sehen ist, dass in unterschiedlichen Regionen der Welt und in unterschiedlichen Segmenten die Bereitschaft ein Elektroauto zu fahren unterschiedlich stark ausgeprägt ist. Was wir sehen am Beispiel China, dass die Bereitschaft in ein Elektrofahrzeug zu springen in den Regionen oder in den Segmenten, in denen Mer...”

— From Is Mercedes Turning "Electric Only" into "Electric Maybe"? - Britta Seeger, Mercedes Head of Sale..., Moove (March 01, 2025)

“we are becoming from an electric first company where all of the new cars are considered and developed from an electric perspective it will switch from 25 on all architectures that we will bring into market we will introduce them as electric only options so this is going to be our development goals so our concepts regar...”

— From DUIHK in dialogue with Britta Seeger, Member of the Board of Management of Daimler AG, German-Hungarian Chamber of Commerce (December 01, 2021)

“we need to provide attractive products that only use green steel recycled materials and of course sustainable engine solutions innovation using glass and rest resources so all of these things we need to achieve within the product design and manufacturing and to make sure we have e-mobility short for a long run the infr...”

— From DUIHK in dialogue with Britta Seeger, Member of the Board of Management of Daimler AG, German-Hungarian Chamber of Commerce (December 01, 2021)

“Wir werden von einer Electric First Company, also alle neuen Fahrzeugarchitekturen immer zuerst aus vollelektrischer Perspektive anzufangen zu entwickeln. Wir werden umswitchen, werden ab Mitte, ab 25 alle Architekturen, die wir dann auf den Markt bringen, als Electric Only konzipieren. Das heißt, heute war unser Entwi...”

— From DUIHK im Gespräch mit Britta Seeger, Vorstandsmitglied der Daimler AG, German-Hungarian Chamber of Commerce (June 23, 2022)

“Die Entscheidung, die wir getroffen haben: bis 2030 können wir 100 Prozent elektrisch gehen, und das war das für uns ganz Wesentliche und dann rückwärts gesprungen. Das beschleunigt unsere interne Transformation natürlich.”

— From DUIHK im Gespräch mit Britta Seeger, Vorstandsmitglied der Daimler AG, German-Hungarian Chamber of Commerce (June 23, 2022)

“we see the true luxury as of today is time and everything we can do to our very loyal customer base in the e-class and not only the e-class but mainly the e-class were eight out of ten customers plan absolutely to buy another Mercedes so we owe them as well something so we owe them convenience and the true luxury exper...”

— From The new Mercedes-Benz E-Class Media presentation with Britta Seeger, AutoMotoTV (March 03, 2020)

“by 2025 more than 25% of our total sales will be done and executed online and I think this is a true true commitment to our customers”

— From The new Mercedes-Benz E-Class Media presentation with Britta Seeger, AutoMotoTV (March 03, 2020)

“In 2018 we delivered more than 2.4 million vehicles to customers worldwide despite difficult market conditions, increasing challenges facing the entire automotive industry and a competitive environment. We stayed on top from month-to-month. With this result we are very happy to announce our eighth record year in a row...”

— From Mercedes-Benz Cars at the CES in Las Vegas - Speech Britta Seeger, AutoMotoTV (January 08, 2019)

“As announced by the U.S. brand consulting company Interbrand we entered the top 10 of the world's most valuable brands in 2018. Mercedes-Benz is now the highest ranked premium car manufacturer in the world.”

— From Mercedes-Benz Cars at the CES in Las Vegas - Speech Britta Seeger, AutoMotoTV (January 08, 2019)

“We are the best selling premium brand worldwide. That's an achievement our whole team is extremely... we have much to be proud of going forward.”

— From 2020 Mercedes-Benz CLA presentation by Britta Seeger, Mercedes-Benz Cars Marketing & Sales, Javier Mota (January 08, 2019)

“Mercedes-Benz succeeded once again in breaking the record set the previous year. In 2018 four million visitors... customers worldwide despite difficult market conditions.”

— From 2020 Mercedes-Benz CLA presentation by Britta Seeger, Mercedes-Benz Cars Marketing & Sales, Javier Mota (January 08, 2019)

“More than half of their buyers in Europe drove a competitor car before joining our club.”

— From The new Mercedes-Benz B-Class Reveal - Speech Britta Seeger, AutoMotoTV (October 02, 2018)

“The big class now also comes with our mbx. The young will love its extensive capabilities and the young at heart will love the fact that it's still extremely easy to use.”

— From The new Mercedes-Benz B-Class Reveal - Speech Britta Seeger, AutoMotoTV (October 02, 2018)

“Equality is one very important point for me. It's very important that we have diverse teams. This is men and women, this is young and old, this is local people with international people. I think it's all about this diversity because we're talking about how to unlock creativity and women play a very important role into...”

— From She’s Mercedes: Powerful Women (Part 1) | Britta Seeger & Christina Mallon, Mercedes-Benz Ireland (June 24, 2018)