President and Chief Executive Officer (Representative Corporate Executive Officer), Sony Group Corporation
Search every verified Hiroki Totoki interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. In a late August 2026 interview with the Wall Street Journal, Sony President and CEO Hiroki Totoki discussed the company’s ongoing transformation from a hardware maker into an entertainment powerhouse. He attributed the shift to challenges faced by its hardware business, including the launch of the iPhone in 2007 and the aftermath of the “Lima Shock,” which he said forced Sony to change its strategy and business model. Totoki noted that Sony’s three entertainment businesses now account for more than 67% of revenue, and he highlighted opportunities for growth in areas like anime, citing Crunchyroll as a dedicated platform with proximity to gaming. Totoki also addressed Sony’s current gaming strategy, describing the company as “lucky” to be in the latter half of the PlayStation 5’s lifecycle, which allows it to focus on recurring revenue from its existing user base rather than aggressively selling new consoles. He mentioned that PlayStation Plus has more than 125 million monthly active users. Regarding theatrical releases, Totoki said that while people no longer go to the cinema for every film, they still want to experience “great cinema together with the people,” and he cited Spider-Man as an encouraging example. He expressed excitement about developing new entertainment experiences using Sony’s available technologies.
President and CEO Hiroki Totoki explains why Sony moved beyond its hardware roots and iconic products like the Walkman to become an entertainment powerhouse–led by games, movies and music. Chapters: 00:00 Sony’s transformation 01:29 Turning video games into movie 04:06 AI and PlayStation 06:00 What’s next? #Sony #Spiderman #WSJ
Excerpt from Hiroki Totoki's conference confirming that they are going to be more aggressive with multiplatform first-party games; they do not rule out other platforms such as PC on day 1.
This is a recording of the presentation and Q&A session by President, COO & CFO Hiroki Totoki at the Sony Management Policy Briefing 2023, held on May 18, 2023.
Hiroti Totoki, chief executive officer of Sony Mobile Communications Inc., speaks at Sony Corp. news conference at the Mobile World Congress in Barcelona, Spain, on Monday, March 2, 2015
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