Cristina Diezhandino

Recent appearances

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  How we’ll win by category with Cristina Diezhandino | Capital Markets Day 2026 | Diageo

  August 26, 2026 · 📺 Diageo

  Our Chief Marketing Officer, Cristina Diezhandino, speaks on our approach to category strategy. Find more presentations from Capital Markets Day 2026 here: https://www.diageo.com/en/investors/r... Our CMO details how premiumisation remains integral to our marketing strategies, frames the context for our global category strategies, and shares early results on the action we’ve taken so far. About Diageo: Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer categories. These brands include Johnnie Walker, Crown Royal, J&B and Buchanan…

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  Is AI slop Coming for Marketers? The Creative Machine - Episode 2

  August 13, 2026 · 📺 The Drum

  The Drum’s Reuben Webb gets down to the honest questions with some of advertising’s best minds and CMOs in the second episode of The Creative Machine: Good Enough – our new documentary series in partnership with Adobe, telling the story of what AI is doing to creativity in advertising. Chiefly, which marketing jobs are most vulnerable to replacement? Featuring: Benjamin Braun, Samsung Europe | Richard Edelman, Edelman | Katie Gohman, Olaplex | David Sandström, Klarna | Cristina Diezhandino, Diageo | Fernando Musa, David Agency | Rafael Fernandez de Alarcon, Telefonica | Sasha Eder, NewtonX |…

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  Diageo CMO Cristina Diezhandino On What CEOs Need To Know To Meet And Lead Marketplace Evolutions

  December 04, 2025 · 📺 Forbes

  In this season-ending episode, Forbes CMO Network Managing Director Seth Matlins talks with Diageo CMO Cristina ...

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  How Diversity Drives Innovation - With CMO Cristina Diezhandino & Master Blender Emma Walker

  December 03, 2025 · 📺 CNBC-TV18

  Welcome to Media Dialogues with Storyboard18 - where we unpack the ideas, leaders and innovations shaping the world of ...

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  How Diversity Fuels Innovation | With Cristina Diezhandino & Emma Walker 🌍

  December 03, 2025 · 📺 Storyboard18

  In this episode of Media Dialogues with Storyboard18, Delshad Irani chats with two trailblazers from Diageo: ✨ Cristina Diezhandino – Global CMO 🥃 Dr. Emma Walker – Johnnie Walker’s first-ever female Master Blender They unpack how diverse thinking, inclusion, and representation drive creativity, brand strength, and business impact. From shaping everyday culture to influencing global consumer trends, their insights are a masterclass in modern leadership. 💡 Key takeaways: – Building an inclusive culture that truly works – Turning inclusion into measurable impact – How diversity sparks cre…

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  Building and Sustaining Winning Brands - Cristina Diezhandino, Diageo's CMO

  February 27, 2024 · 📺 The Places We'll Go Marketing Show

  Welcome to the 150th episode of "The Places We Go Show"! We are thrilled to have Cristina Diezhandino, Global CMO of Diageo, ...

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  What we can learn from emerging markets | WFA #BetterMarketingPod with Cristina Diezhandino, Diageo

  September 22, 2023 · 📺 WFA

  In episode 29 of the Better Marketing Pod, David Wheldon speaks with Cristina Diezhandino, Chief Marketing Officer at Diageo ...

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  WFA Global Marketer Week '23 Cristina Diezhandino & Ali Hanan Progressive pathways to growth

  June 15, 2023 · 📺 RV Derneği

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  WFA Global Marketer Week '23 | Cristina Diezhandino & Ali Hanan: Progressive pathways to growth

  May 04, 2023 · 📺 WFA

  More content and highlights from #GMW2023 at https://wfanet.org/istanbul.

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  Cristina Diezhandino, Diageo: WFA Global Marketer of the Year 2022 shortlist interview

  January 13, 2023 · 📺 WFA

  Cristina Diezhandino, Chief Marketing Officer at Diageo talks to the WFA about her priorities, recent achievements and thoughts ...

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  Capital Markets Day 2021: Best brand builders | Part 1 | Diageo

  October 11, 2022 · 📺 Diageo

  Delivering sustainable long-term growth through brand building. To find out more, visit: https://www.diageo.com/en/news-and-me... Cristina Diezhandino, Chief Marketing Officer, with the help of Debra Crew, President, North America & Global Supply, Alvaro Cardenas, President, Latin America and Caribbean, and Sam Fischer, President, Asia Pacific & Global Travel, bring to life how we are marrying outstanding creative flair and leading-edge analytics to nurture and build exceptional brands. 00:00 Introduction 01:00 Our brand-building work 02:30 Our approach to building leading brands with sust…

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  Cristina Diezhandino, CMO, Diageo - Marketing as a driving force for positive change

  July 14, 2022 · 📺 MADFEST

  Captured at MAD//Fest London 2022 on 5th July on the Hexagon Stage in partnership with Kantar Marketplace. Speaker: Cristina Diezhandino, CMO, Diageo

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