CEOInterviews.AI
Start App
Try: AI strategy tariffs earnings guidance layoffs interest rates growth

Helen Brand

Chief Executive, Association of Chartered Certified Accountants (ACCA)

Search every verified Helen Brand interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Helen Brand, Chief Executive of the Association of Chartered Certified Accountants (ACCA), delivered a keynote address at the ACCA Annual Conference 2018 in Singapore. In her speech, Brand stated that professions risk becoming obsolete if they remain fixed and unbending in the face of change, but can become "an engine of progress" if they respond agilely. She noted that ACCA members and students "very much see automation as an opportunity rather than a threat," and that they recognize a greater opportunity to influence organizations and lead with technology. Brand also highlighted global inequality, stating that "82% of new wealth created went to the top one percent" and "zero percent went to the bottom 50%," and that at the current rate of progress it would take 217 years to close the global gender pay gap. In a 2011 video welcoming new ACCA trainees, Brand described completing the ACCA qualification as "hard work" that would "set you apart from the competition." She emphasized that ACCA is "well respected around the world by employers" and that the organization is committed to providing support through learning materials, guidance on work experience, and a network of offices and customer service centers. Brand expressed pride in leading ACCA, describing it as having "an excellent reputation as an innovator and world-class professional accountancy body."

Recent appearances

Notable quotes

“I've long been a supporter of international reporting standards, be they financial or sustainability, because we think consistency is key to fair trade, to investment, to giving investors confidence in the markets where they are.”

“ACCA produced its first report on what was then called environmental accounting in 1990. So, we've been on this journey for quite some time. And there's something about that message that you can only manage what you measure.”

“The biggest threat to the a sustainable future is lack of information, misinformation and greenwashing. International standards should drive out bad actors with verified and authoritative facts and data.”

“No one can do everything, but everyone can do something. For ACCA and for ACCA members, this means advocating for new ways of doing business that measure success differently. It means changing the way we keep score, changing how we judge success, changing how we define value so that the impacts on people and planet matter just as much as profit and loss.”

The summary and quote tags on this profile are produced with AI assistance from verified, first-person interview transcripts, then checked by our team to confirm the speaker's identity and the accuracy of every quote. See how we verify →