Olivier Audemars

“What my grandfather told me is that his father and his friend, they didn't want to follow that path. They wanted to continue to have watches that were made by human beings. Watches that will allow people to express, at the maximum, their skills.”

— From AP Talks - Origins / AUDEMARS PIGUET, Audemars Piguet (June 30, 2025)

“We are extremely thankful to be an independent family company still today. This gives us a sense of responsibility moving forward to ensure that we continue innovating, we continue pushing forward the boundaries of what it means to be here in la Vallée.”

— From AP Talks - Origins / AUDEMARS PIGUET, Audemars Piguet (June 30, 2025)

“We were first affected by electronic transformation if I may say so in the 70s with develop the quad watches which oblige the sewage industry to reinvent itself because we were making product that had at the same time were instruments to measure the time and also that represented I can for extreme craft so with Darwin...”

— From Interview with Olivier Audemars, Vice Chairman of the Board, Audemars Piguet, Institute for Management Development IMD (November 01, 2019)

“The smartwatches are objects that's basically a technical object but you don't have an emotional link to something like that and we are convinced that in the future people will still need to have a product that talked to them.”

— From Interview with Olivier Audemars, Vice Chairman of the Board, Audemars Piguet, Institute for Management Development IMD (November 01, 2019)

“The purpose of this new museum is to tell the story that lies at the heart of Audemars Piguet, its constituent parts, its history, its leading personalities, its pioneering spirit and the link that exists between Le Brassus and the world.”

— From Making of - Musée Atelier / AUDEMARS PIGUET, Audemars Piguet (June 25, 2020)

“It's a new chapter in the history of the manufacture. And I think it's very important for us, to show this global concept that blends tradition and innovation. We are writing a new page of the Audemars Piguet history as we speak. And hopefully 30, 50 years from now, people will look at it and say: 'Audemars Piguet was...”

— From Making of - Musée Atelier / AUDEMARS PIGUET, Audemars Piguet (June 25, 2020)

“The main one this year is something that we call the RD#2. We decided to call that, watches that incorporate a lot of new technologies but that we will present only the following year you may remember the Super Sonnerie which was the RD#1. Now the RD#2 is something that combines old tradition with innovation in a way w...”

— From Audemars Piguet New Watches at the 2018 SIHH, WATCHES TV (January 15, 2018)

“We are seeing that there is also an evolution when it comes to the type of watches that ladies are interested into. This year, this is the first time that we will have ladies concepts and I'm really proud of that because I think that this is a great line.”

— From Audemars Piguet New Watches at the 2018 SIHH, WATCHES TV (January 15, 2018)

“the first people who decided to set that there we're people that were extremely independent minded they didn't want it to live under the rule of the king of flowers or the Duke of Savoy someone like that see so they decided to emigrate to a region that was quite hostile I may say so in order to be able to eat freely ra...”

— From Interview with Olivier Audemars - Family History of Audemars Piguet: Art Basel Hong Kong 2017, Luxuria Lifestyle Hong Kong (March 23, 2017)

“watchmaking problem was to wait it out to live independently and live freely and that's a way that is very important for us for all companions we want to continue the tradition which allow for very truly good life inner original that normally would be brother and parents”

— From Interview with Olivier Audemars - Family History of Audemars Piguet: Art Basel Hong Kong 2017, Luxuria Lifestyle Hong Kong (March 23, 2017)

“The first people who decided to settle in the Vallée de Joux were people that were very independent minded. They were people who wanted to be able to live without being under the rule of the King of France or the Duke of Savoy, the Emperor of Germany. So they decided that it was better for them to live in a difficult r...”

— From OLIVIER AUDEMARS - INTERVIEW January 2017, W4 watch (January 01, 2017)

“We know that the company does not belong to us, that it belongs to the people that are working in this company, that it belongs to the families, that it belongs to the Vallée de Joux. And that what we have to do is our best so when the time will come we will be able to pass it to the next generation. That's why we are...”

— From OLIVIER AUDEMARS - INTERVIEW January 2017, W4 watch (January 01, 2017)