Better Products Don’t Always Win, with Bose CMO Jim Mollica
Some of the Italian luxury audio brand Sonus Faber’s speakers are made with a window on the top so buyers can see every detail of their handcrafted interior. Because as Jim Mollica, CMO of Bose and President of the company’s Luxury Consumer Audio division puts it, everything matters and everything communicates. This conviction, that what a company chooses to care about when nobody's watching compounds into pricing power and trust, and is the thread that runs through this entire conversation. Sixty years into building the Bose brand, he's its first CMO, hired after the company learned the har…
