Jane Wakely

How PepsiCo brands are breaking through in a fragmented consumer landscape

September 23, 2026 · 📺 PepsiCo

PepsiCo Head of Global Communications Chris Manzini and Jane Wakely, PepsiCo's Chief Consumer and Marketing Officer and Chief Growth Officer, discuss how consumer behavior is changing and what brands need to do to stay relevant. Transcript: CHRIS MANZINI: Welcome back to Food for Thought. Today we're going to talk about growth and becoming a best-in-class and admired company. Let's dive in. Jane, thanks for sitting down with me. JANE WAKELY: Pleasure. CHRIS MANZINI: Let's talk about consumer behavior. JANE WAKELY: Okay. CHRIS MANZINI: Consumers' attention is more fragmented…

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How PepsiCo's Jane Wakely Goes Beyond the Job Description for Career Growth

January 02, 2026 · 📺 Women in Retail Leadership Circle

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CMO masterclass & how to grow billion dollar brands with PepsiCo CMO Jane Wakely and Neil Barrie

September 17, 2025 · 📺 Uncensored CMO

What makes a world-class CMO? In this masterclass, we’re joined by Jane Wakely, CMO of PepsiCo, and Neil Barrie, founder of 21st Century Brands, to explore the strategies that drive growth of billion dollar brands. We discuss why CFO partnerships matter, how to reappraise established brands, and why creativity, whether through celebrity campaigns or a giant Cheetos thumb, still drives results. Plus, Jane and Neil share practical lessons on making change happen inside complex organisations. Timestamps 00:00 - Intro 01:28 - What are the attributes of a successful CMO? 07:57 - Why Neil created…

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BONUS: Live From Cannes with Jane Wakely | Calm Down Podcast

June 28, 2025 · 📺 Calm Down With Erin and Charissa

BONUS: Live From Cannes with Jane Wakely | Calm Down Podcast Erin and Charissa talk to Jane Wakely, Executive Vice President, Chief Consumer and Marketing Officer and Chief Growth Officer of International Foods at PepsiCo live onstage from Cannes. 🛎 Subscribe, Comment, and Hit that Bell for more episodes of Calm Down » https://bit.ly/SubscribeCalmDownPod ❤️ iHeartRadio » https://ihr.fm/3CHNVGP 🍏 APPLE PODCASTS » https://apple.co/3q5v1Gr 🎥 PREVIOUS VIDEO »    • BONUS: Live From Cannes with Ed Pilkington...   👚 BUY CALM DOWN MERCH TODAY! » https://bit.ly/3mLTNtn ✨ CALM DOWN with ERIN and…

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Insights from Brand Builders - Jane Wakely, Chief Consumer and Marketing Officer, PepsiCo

June 11, 2024 · 📺 Kantar

As part of the 2024 launch of the world's most valuable brands, Martin Guerrieria, Head of Kantar BrandZ, talks with Jane Wakely, Chief Consumer and Marketing Officer, PepsiCo about the increasing importance of brand in driving growth. You can find a written version of our interviews with global brand builders in the latest Kantar BrandZ Global Report: www.kantar.com/campaigns/brandz/global

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How to be a great senior leader | WFA #BetterMarketingPod with Jane Wakely, PepsiCo

October 24, 2023 · 📺 WFA

Understanding people, great (female) leadership and why diversity brings diversity of thought: in episode 30 of the Better Marketing Pod, host David Wheldon speaks with Jane Wakely, Chief Consumer & Marketing Officer and Chief Growth Officer, International Foods, at PepsiCo - and PepsiCo's first global CMO. Subscribe to the WFA #BetterMarketing podcast on: -Apple: https://apple.co/3IHnh6Z -Google: https://bit.ly/3X7INWP -Spotify: https://spoti.fi/3ZvNpro

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Pepsi exec discusses UEFA league deal, inclusion, snacks, and the brand's 'sweet spot'

June 21, 2023 · 📺 Yahoo Finance

Jane Wakely, PepsiCo Chief Consumer, Marketing Officer and Chief Growth Officer of International Foods, spoke with Yahoo Finance Live anchors Brad Smith and Brian Sozzi at the 2023 Cannes Lions Festival to discuss its inclusive branding, partnership with the UEFA Champions League, and messaging across product segments. Subscribe to Yahoo Finance: https://yhoo.it/2fGu5Bb About Yahoo Finance: At Yahoo Finance, you get free stock quotes, up-to-date news, portfolio management resources, international market data, social interaction and mortgage rates that help you manage your financial life. Ya…

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Lightning in the bottle: How to be an electrifying brand leader

March 08, 2023 · 📺 Inside Insights podcast

In this Inside Insights podcast episode, Jane Wakely, Chief Consumer and Marketing Officer at PepsiCo reveals the only way to create great advertising, the art and science of brand building and shares her take on the new four Ps of marketing. Pressed for time? Catch the key takeaways around the 42 min mark. #insights #marketresearch #advertising #brandbuilding Chapters: 0:00 Intro & Welcome Jane Wakely 1:32 Jane Wakely's Role and Career Insights 2:06 The New Four Ps of Marketing 5:53 PepsiCo's Purpose and Sustainability Goals 8:58 Faster, Better, Stronger: PepsiCo's Strategy 11:58 Building…

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Jane Wakely On Creating Purpose Driven Brands

September 22, 2022 · 📺 PepsiCo

Our Chief Consumer and Marketing Officer, Jane Wakely, joins our Chief Design Officer, Mauro Porcini, to dive into how marketing and design can partner to create purpose-driven brands and lasting change. Explore more from PepsiCo Design + Innovation: 📱   / pepsico_design   🖥 https://design.pepsico.com/

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Jane Wakely, Mars, Inc.: WFA Global Marketer of the Year 2021 shortlist interview

December 08, 2021 · 📺 WFA

Mars' Lead CMO talks to WFA about her priorities, achievements in 2021 and thoughts on what's next. To find out more or vote for Jane visit globalmarketeroftheyear.com #GMOTY2021

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CMO Wakely And The Evidence Behind Mars Pet Nutrition's 'Laws Of Growth' Credo

July 24, 2018 · 📺 BeetTV

CANNES – Big brands are far from dead, according to the Chief Marketing Officer of Mars Pet Nutrition. But they need to winnow out “fake news” about their supposed widespread demise and establish an evidence-based philosophy and operating model for driving growth, says Jane Wakely. “Accountability in marketing to me means growth. Ultimately, I think marketing are the growth architects of the business. Every thing we do should inspire, lead and shape towards that growth vision,” Wakely adds in this interview with Beet.TV at the Cannes Lions International Festival of Creativity. Being a self-d…

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