CEOInterviews.AI
Start App
Try: AI strategy tariffs earnings guidance layoffs interest rates growth

Giuseppe Lavazza

Chairman, Luigi Lavazza S.p.A. (Lavazza Group)

Search every verified Giuseppe Lavazza interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Giuseppe Lavazza, chairman of Luigi Lavazza Spa, appeared in the company's documentary "Coffee Road," discussing the company's long-standing relationship with Brazilian coffee producers. He recalled a photograph of his grandfather with Olavo Barbosa, a Brazilian coffee farmer and friend, noting that the Lavazza family has maintained ties with the Barbosa family across multiple generations. Lavazza stated that Brazil accounts for 40% of the Lavazza Group's purchases, with all shipments departing from the port of Santos, which he described as the world's leading port for international coffee handling. In the documentary, Lavazza said that "the future of coffee is closely tied to what happens in Brazil," which he called the leading country in terms of production. He emphasized that developments in Brazil will become increasingly important for raw material availability, quality, and price trends affecting the coffee market. Lavazza described the coffee business as being about human relationships, adding that his biggest challenge is passing on his passion for coffee to younger colleagues.

Recent appearances

Notable quotes

“The future of coffee is closely tied to what happens in Brazil which has always been the leading country in terms of production. What happens in Brazil will become increasingly important in terms of the availability of raw material its quality, price trends and everything that in some way affects the market for this commodity.”

The summary and quote tags on this profile are produced with AI assistance from verified, first-person interview transcripts, then checked by our team to confirm the speaker's identity and the accuracy of every quote. See how we verify →