The Return of the "Pajero": An Interview with Mitsubishi Motors President Keisuke Kishira
Mitsubishi Motors unveiled a new model of its SUV, the Pajero, in September. This marks its return after a seven-year hiatus since production for the domestic market ended in 2019. Why was this timing chosen for the revival? We spoke with President Keisuke Kishiura, who took office in April, about the company's aims and the reaction since the announcement. Pajero Revival: "A Sense of Crisis Regarding Brand Loss" - Mitsubishi Motors President https://www.asahi.com/articles/ASVBH2... #Pajero #SUV #MitsubishiMotors