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Haruki Satomi

Chairman and CEO, Representative Director, Sega Corporation, Sega

Search every verified Haruki Satomi interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Haruki Satomi, president and group CEO of Sega Sammy Holdings, has discussed the company's focus on revitalizing the Sonic the Hedgehog franchise and expanding its transmedia strategy. In a 2025 interview, Satomi stated that Sonic is "now one of the most popular movie stars" and that Sega is working to increase touchpoints with its characters through merchandise, theme parks, and movies, beyond video games. He acknowledged that Sonic was once considered "dead" due to poorly reviewed games, but said he promised fans that such issues would not recur and that the franchise has been revamped. Satomi also addressed the role of AI in gaming, noting that while AI can increase productivity and reduce costs, he cautioned that using AI to create characters like Sonic would be met with fan resistance, stating, "if I say oh, this new character of Sonic made by AI, people hate it." Satomi has also described his leadership style as "servant leadership," emphasizing that he sets a direction but works alongside employees to encourage and motivate them. He noted that making tough decisions is a key aspect of leadership, citing an example from 12 years ago when he spun off a division to focus on social and smartphone gaming after Sega fell behind in that trend. Looking ahead, Satomi said the biggest challenge for the company is encouraging users to try new games, as players increasingly stick with existing titles. He also highlighted Sega's efforts in gamification and educational tools, such as offering free programming tools to teach children basic coding through game creation.

Recent appearances

  • Sega Sammy Holdings Inc. Full-Year Financial Results Briefing for the Fiscal Year Ending March 2026

    May 12, 2026 · 📺 SEGA SAMMY GROUP

    Date and Time: May 12, 2026 (Tue) 13:00- Content: Full-year financial results presentation for the fiscal year ending March 2026 and progress report on the medium-term plan Presenters: Haruki Satomi (Representative Director, President & Group CEO) Makoto Takahashi (Senior Managing Executive Officer & Group CFO) If the financial statements are difficult to read, please refer to the PDF file on our IR website. ■ Sega Sammy Holdings Inc. IR Website https://www.segasammy.co.jp/japanese/ir/ There was an error in the financial statements used in the video, so we have re-released the corrected do…

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  • FII PRIORITY ASIA 2025: Haruki Satomi - President & CEO, Sega Sammy Holdings

    March 13, 2026 · 📺 FII Institute

    Haruki Satomi, president and group CEO of Sega Sammy, discusses the company's philosophy and strategies. He emphasizes the importance of creativity and pioneering spirit inherited from Sega and Sammy. Satomi highlights the revitalization of Sonic the Hedgehog and the company's commitment to meeting fan expectations. Sega is expanding beyond video games into movies, merchandise, and theme parks, focusing on a transmedia strategy. Satomi acknowledges the impact of gaming on younger generations and the need for responsible content creation, particularly concerning violence and gambling. The dis…

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  • SEGA SAMMY HOLDINGS INC. Third Quarter Financial Results Briefing for the Fiscal Year Ending Marc...

    February 16, 2026 · 📺 SEGA SAMMY GROUP

    Date and Time: Friday, February 13, 2026, 1:00 PM Content: Third Quarter Financial Results for the Fiscal Year Ending March 31, 2026 and Future Outlook Presenters: Haruki Satomi (President and Group CEO) Koichi Fukazawa (Director, Senior Managing Executive Officer, Group CFO) Note: The speakers have changed since the announcement. If you have difficulty viewing the financial statements, please refer to the PDF file on our IR website. SEGA SAMMY HOLDINGS INC. IR Website https://www.segasammy.co.jp/japanese/ir/ Note: This livestream will only include the presentation portion. A transcript of…

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  • SEGA SAMMY HOLDINGS INC. Second Quarter Financial Results Briefing for the Fiscal Year Ending Mar...

    November 07, 2025 · 📺 SEGA SAMMY GROUP

    Date and Time: Friday, November 7, 2025, 1:00 PM Content: Second Quarter Financial Results for the Fiscal Year Ending March 31 ...

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  • SEGA SAMMY: FY2025/3 Full-year Results Presentation Movie (Japanese voice with English Script)

    July 29, 2025 · 📺 SEGA SAMMY GROUP

    ・Date and time: Monday, May 12, 2025, 13:00～ ・Content: FY2025/3 Full-year Results and Forecast ・Speakers: Haruki Satomi (President and Group CEO, Representative Director of SEGA SAMMY HOLDINGS INC.) Koichi Fukazawa (Senior Executive Vice President and Group CFO, Director of the Board of SEGA SAMMY HOLDINGS INC.) You can find the presentation material used in the movie in English in our IR site below. https://www.segasammy.co.jp/cms/wp-co... *This movie only contains the presentation part of the results briefing. Q&A from briefing is uploaded as "Major Questions regarding Financial Result…

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  • SEGA SAMMY: FY2025/3 Q2 Results Presentation Movie (Japanese voice with English Script)

    February 17, 2025 · 📺 SEGA SAMMY GROUP

    ・Date and time: Friday, November 8, 2024, 13:00～ ・Content: FY2025/3 Q2 Results and Forecast ・Speakers: Haruki Satomi (President and Group CEO, Representative Director of SEGA SAMMY HOLDINGS INC.) Koichi Fukazawa (Senior Executive Vice President and Group CFO, Director of the Board of SEGA SAMMY HOLDINGS INC.) You can find the presentation material used in the movie in English in our IR site below. https://www.segasammy.co.jp/cms/wp-co... *This movie only contains the presentation part of the results briefing. Q&A from briefing is uploaded as "Major Questions regarding Financial Results"…

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  • SEGA SAMMY: FY2024/3 Results Presentation Movie (Japanese voice with English Script)

    July 31, 2024 · 📺 SEGA SAMMY GROUP

    ・Date and time: Friday, May 10, 2024, 13:00～ ・Content: FY2024/3 Results and New Medium-term Plan ・Speakers: Haruki Satomi (President and Group CEO of SEGA SAMMY HOLDINGS) Koichi Fukazawa (Senior Executive Vice President and Group CFO of SEGA SAMMY HOLDINGS) Shuji Utsumi (President and COO, Representative Director of SEGA CORPORATION) Ayumu Hoshino (President and COO, Representative Director of Sammy Corporation) You can find the presentation material used in the movie in English in our IR site below. https://www.segasammy.co.jp/cms/wp-co... *This movie only contains the presentation part…

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  • Leadership and Future Vision with Haruki Satomi

    July 28, 2024 · 📺 GLOBIS Insights

    At G1 in Silicon Valley 2024, we asked global leaders about their fields of expertise. Haruki Satomi, President & Group CEO, SEGA SAMMY Holdings Inc. spoke with us about leadership and future vision. G1 in Silicon Valley 2024 Session held at Half Moon Bay, California on April 18, 2024. » https://g1.org/g1silicon/ Speaker: » Haruki Satomi (President & Group CEO, SEGA SAMMY Holdings Inc.) Subscribe and click the bell button to keep up with the latest GLOBIS Insights videos! » https://www.youtube.com/globisinsight... G1 in Silicon Valley 2024 playlist: »    • G1 Silicon Valley 2024   -- A…

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  • SEGA SAMMY: FY2024/3 Q2 Results Presentation Movie (Japanese voice with English Script)

    December 05, 2023 · 📺 SEGA SAMMY GROUP

    ・Date and time: Wednesday, November 8, 2023, 13:00～ ・Content: FY2024/3 Q2 Results and Forecast ・Speakers: Haruki Satomi (President and Group CEO of SEGA SAMMY HOLDINGS) Koichi Fukazawa (Senior Executive Vice President and Group CFO of SEGA SAMMY HOLDINGS) You can find the presentation material used in the movie in English in our IR site below. https://www.segasammy.co.jp/cms/wp-co... *This movie only contains the presentation part of the results briefing. Q&A from briefing is uploaded as "Major Questions regarding Financial Results" on our IR site below. You can also find other results m…

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  • 【TGS2020 SEGA /ATLUS】SEGA Fan Meet-Up 2020 (English)

    September 25, 2020 · 📺 TOKYO GAME SHOW/東京ゲームショウ

    Check out Sega/Atlus' line-up featuring existing and upcoming titles releasing this Fall. Don't miss the special Sega 60th ...

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  • Sega wants to bring Sonic the Hedgehog to the next level | Managing Asia

    May 13, 2018 · 📺 CNBC International Live

    Haruki Satomi, president of Sega Sammy Holdings, talks to CNBC about the upcoming Sonic the Hedgehog movie project and the company's plans in the Japanese market. Subscribe to CNBC Life: http://cnb.cx/2wAkfMv Subscribe to CNBC International: http://cnb.cx/2gft82z Like our Facebook page   / cnbcinternational   Follow us on Instagram   / cnbcinternational   Follow us on Twitter   / cnbci  

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The summary and quote tags on this profile are produced with AI assistance from verified, first-person interview transcripts, then checked by our team to confirm the speaker's identity and the accuracy of every quote. See how we verify →