Bonus — SXSW: Tetris & Sega on What Makes IP Last (Maya Rogers + Shuji Utsumi)
How do you keep a video game franchise relevant for 40 years? Recorded live at SXSW, Greg Off sits down with Maya Rogers, President & CEO of The Tetris Company, and Shuji Utsumi, President & COO of SEGA, for a conversation about the evolution of two of gaming's most iconic franchises: Tetris and Sonic the Hedgehog. Together, they explore how legendary IPs survive changing technology, new audiences, and shifting entertainment landscapes while staying true to what made them special in the first place. From the story behind the Tetris movie and the rise of the Classic Tetris World Championship…