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Bracken Darrell

President and CEO, VF Corporation (Vans parent company), Vans (a VF Corporation brand)

Search every verified Bracken Darrell interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Bracken Darrell, President and CEO of VF Corporation, appeared in two podcast episodes in October 2026, discussing his leadership philosophy and approach to brand building. In an episode released October 14, Darrell described his concept of "practical curiosity," which he defined as combining wonder with action. He recounted a personal story from the pandemic in which he walked across his backyard to investigate a red rose blooming in winter, which he said became a symbol for this principle. Darrell also discussed his habit of selecting a new topic to study in depth every three to five years, citing examples such as World War II in Asia, art history, and quantum mechanics. In a separate episode released October 3, Darrell spoke about his approach to managing VF Corporation's portfolio of brands, including Vans, The North Face, and Timberland. He stated that "culture owns our brands" and that the company's role is to "feed the culture" and guide it rather than dictate it. Darrell also emphasized the importance of design and user delight across all aspects of business, including employee benefits and investor experiences. He advised that individuals should develop a vision of where they want to go, even if initially blurry, and then take incremental steps toward it.

Recent appearances

  • Master Practical Curiosity and Move with Speed | Bracken Darrell and Brian Owusu

    October 14, 2026 · 📺 Brian Owusu

    Are you practically curious? Always meet Wonder with Action. Watch the full episode, Bracken Darrell: Building Generational Brands:    • Bracken Darrell: Building Generational Bra...   Like and Subscribe for more content! Description: Bracken Darrell, CEO of VF Corporation (The North Face, Vans, Timberland) and former CEO of Logitech, explains where his drive comes from: Wonder + Action = Practical Curiosity. It started with his mom, a first grade teacher who was always in teaching mode. Then came a moment that made it stick for good. In the dead of winter, walking across his kitchen,…

    Watch on YouTube ↗

  • Bracken Darrell: Building Generational Brands | The North Face, Vans, Timberland, Logitech

    October 06, 2026 · 📺 Brian Owusu

    Building a personal brand? Curious how the best brands scale? Listen in. Bracken Darrell. CEO of VF Corporation, home of The North Face, Vans, Timberland, JanSport, and other iconic consumer brands. Former CEO of Logitech. A Generational Operator. Bracken is one of the great operators of our time. He currently serves as CEO VF Corporation, home of several legendary consumer brands (see above!). Think of your favorite consumer brand, good chance Bracken had a hand in it! Millions of people continue to feel his impact today. Before VF Corporation, Bracken spent 10 years as President and CEO…

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  • Bracken Darrell - CEO at VF Corporation

    June 10, 2026 · 📺 The Courageous Podcast

    Bracken Darrell has spent his career helping iconic brands rediscover what makes them matter. In this conversation with Ryan, Bracken reflects on the mindset that guided his work leading transformations at companies like Logitech, Old Spice, Braun, and now VF Corp, home to brands including Vans and The North Face. He shares why curiosity has been one of the greatest drivers of growth in his life, why speed matters more than perfection, and how the best leaders learn to stay optimistic without losing their edge. Ryan and Bracken also explore imposter syndrome, creativity inside large organizati…

    Read the verified transcript → Watch on YouTube ↗

  • Bracken Darrell 2026 Edison Awards MTI Fireside Chat

    April 21, 2026 · 📺 EdisonAwards

    A fireside chat with 2022 Achievement Award Honoree Bracken Darrell and Segun Oduolowu at the 2026 Edison Awards.

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  • Hedge Fund Tips w/ Tom Hayes - VideoCast - (Special Guest: Bracken Darrell) - Episode 304 - 8/7/2025

    August 14, 2025 · 📺 Hedge Fund Tips

    Special Guest - Bracken Darrell - President and CEO VF Corp (Ticker: VFC) About Tom Hayes: https://www.hedgefundtips.com/about-t... Contact Us (and AMA questions): https://www.hedgefundtips.com/contact... Great Hill Capital (Money Management) Contact: https://www.hedgefundtips.com/money-m... Hedge Fund Tips Merchandise Store: https://hedgefundtips-shop.fourthwall... Article Referenced in VideoCast: https://www.hedgefundtips.com/full-vo... Free "Hedge Fund Tips" Stock Market Newsletter & Mini-Webinar: https://www.hedgefundtips.com/free #stockmarket #trading #investing Not Investme…

    Read the verified transcript → Watch on YouTube ↗

  • VF Corp. (VFC) Interview: Tom Hayes with CEO - Bracken Darrell

    August 12, 2025 · 📺 Hedge Fund Tips

    Great Hill Capital - Chairman and Managing Member - Tom Hayes interviews VF Corp. (Ticker: VFC) - President and CEO - Bracken Darrell. #vans #northface #dickies #timberland To find out more about VF Corp go to: https://www.vfc.com/investors To find out more about Tom Hayes and Great Hill Capital go to: https://www.hedgefundtips.com/about-t... Not Investment Advice (Terms & Conditions): https://www.hedgefundtips.com/terms-o...

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  • Bracken Darrell: A lifetime of Wisdom from the CEO @ Logitech

    February 21, 2024 · 📺 The POZcast: Decoding Success

    1:14 - Undergrad days / Advantage of Liberal Arts degree 2:36 - Open to taking risks 2:59 - Basketball Pro Team 3:30 - Basketball Role Models 4:47 - Specialization in Consultant World 5:50 - Detail Oriented 6:14 - Embrace the strengths 7:16 - Key Takeaway from early days 10:41 - Advice to current Senior Brand Managers 12:45 - Ownership and Accountability 13:37 - The core difference between American & European Corporate 14:43 - Leading overseas companies / Different Cultures 16:27 - Crisis Standpoint (Leadership and Management) 17:50 - Keeping up with the demand 19:07 - Decision making as a Lea…

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  • BEST OF: Bracken Darrell: A lifetime of Wisdom from the CEO @ Logitech (E187)

    February 21, 2024 · 📺 The POZcast: Decoding Success

    1:14 - Undergrad days / Advantage of Liberal Arts degree 2:36 - Open to taking risks 2:59 - Basketball Pro Team 3:30 - Basketball Role Models 4:47 - Specialization in Consultant World 5:50 - Detail Oriented 6:14 - Embrace the strengths 7:16 - Key Takeaway from early days 10:41 - Advice to current Senior Brand Managers 12:45 - Ownership and Accountability 13:37 - The core difference between American & European Corporate 14:43 - Leading overseas companies / Different Cultures 16:27 - Crisis Standpoint (Leadership and Management) 17:50 - Keeping up with the demand 19:07 - Decision making as a Lea…

    Watch on YouTube ↗

  • BEST OF #THEPOZCAST: E187 Bracken Darrell: A lifetime of Wisdom from the CEO @ Logitech

    February 21, 2024 · 📺 The POZcast: Decoding Success

    1:14 – Undergrad days / Advantage of Liberal Arts degree 2:36 – Open to taking risks 2:59 – Basketball Pro Team 3:30 – Basketball Role Models 4:47 – Specialization in Consultant World 5:50 – Detail Oriented 6:14 – Embrace the strengths 7:16 – Key Takeaway from early days 10:41 – Advice to current Senior Brand Managers 12:45 – Ownership and Accountability 13:37 – The core difference between American & European Corporate 14:43 – Leading overseas companies / Different Cultures 16:27 – Crisis Standpoint (Leadership and Management) 17:50 – Keeping up with the demand 19:07 – Decision making as a Lea…

    Watch on YouTube ↗

  • VF Corp. CEO Bracken Darrell goes one-on-one with Jim Cramer

    October 31, 2023 · 📺 CNBC Television

    VF Corp. CEO Bracken Darrell joins 'Mad Money' host Jim Cramer to talk his jump from Logitech, consumer spending, and quarterly results. Sign up and learn more about the CNBC Investing Club with Jim Cramer https://cnb.cx/3Ei22n4 » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC Turn to CNBC TV for the latest stock market news and analysis. From market futures to live price updates CNBC is the leader in business news worldwide. Connect with CNBC News Online Get the latest news: http://www.cnbc.com/ Follow CNBC on LinkedIn: https…

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  • Ep 214: TL:DR Bracken Darrell, Logitech CEO - Seven Minute Soundbites

    April 12, 2023 · 📺 The Impossible Network Podcast

    TL:DR - If you're short on time and want some hear how Logitech CEO Bracken Darrell is transforming forward to build a more sustainable carbon-positive business and hear some of his wisdom then here are 7 minutes of key soundbites.   If you do have the time, on a run, cycle, or drive, check out the full episode.  If you enjoy the show please follow us, like us on your podcast player, and subscribe on YouTube as it helps us grow our audience.   Now over to Bracken.  ABOUT BRACKEN Hailing from Owensboro, Kentucky, Bracken pursued English in Arkansas and later graduated with a degree in Acco…

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  • Logitech CEO on Future of Tech, ChatGPT, & Teen Advice | Bracken Darrell Interview | Sachin Syal

    January 22, 2023 · 📺 Sachin Syal's "The O'ChakDe Show"

    Bracken Darrell is President & Chief Executive Officer of Logitech, a company manufacturing computer peripherals and software. He runs the $5 Billion global business. Headquartered in Lausanne, Switzerland. - My Personal Website: https://www.ochakde.com/ My Company Website: https://www.3doshas.com/ Reach out to me: [email protected] Follow Me on Instagram:   / sachin_syal23   - Music: Walz & Aftab Makes Instrumentals #logitech

    Watch on YouTube ↗

Notable quotes

“I came here because I really believe that every consumer products industry I can think of that's really scaled is ends up having one company or two or three that are multibrand companies that do really really well. In fact, they kind of set the standard for a lot of things in that industry.”

“I think the most important number in a P&L is the gross margin because it because everything's captured that it's like it's like um it's like looking at DNA, you know, if your DNA is healthy then the you know and interesting and and suggests you're going to have a strong long high level performance and health and longevity. Uh that's a very good sign and I think gross margin is the DNA of a company. It shows you how ”

“I think the most important number in a P&L is the gross margin because it because everything's captured in that. It's like it's like um it's like looking at DNA, you know, if your DNA is healthy then the you know and interesting and and suggests you're going to have a strong long high level performance and health and longevity. Uh that's a very good sign. And I think gross margin is the DNA of a company. It shows you”

The summary and quote tags on this profile are produced with AI assistance from verified, first-person interview transcripts, then checked by our team to confirm the speaker's identity and the accuracy of every quote. See how we verify →