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Angela Ahrendts

Senior Independent Director, WPP plc

Search every verified Angela Ahrendts interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Angela Ahrendts, the former CEO of Burberry and former Senior Vice President of Retail at Apple who now serves as Senior Independent Director at WPP, has spoken about her leadership philosophy and the evolution of retail. She stated that her role as a leader is to "always do what's best for the greater good of the whole" and to act as a "connector and enabler." Ahrendts has described herself as "grateful" and said she wakes up "every morning grateful." She has argued that "the biggest blocker" to progress is "short-term reporting" and predicted that "the future CEOs will be the world's greatest CMOs" because of the need for "humanizing, connecting, building a relationship." In discussions about retail, Ahrendts has said that malls "do have to evolve" and that the traditional 80/20 split of shopping to experience "has got to go the opposite now because all the shopping you can do faster cheaper etc online." She stated that Apple's retail stores were redesigned as "town squares or gathering places" and that the company's goal was to "help rescale the current generation" through education. Ahrendts has emphasized the importance of authenticity in branding, saying that "great brands and great businesses have to be great storytellers too" and that "every great relationship has to be built on trust." She noted that at Burberry, the company decided to target the "millennial consumer" and "speak in their language," which "was rapidly becoming digital."

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