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Surabhi Pokhriyal

Executive Vice President, Chief Digital Growth Officer, Church & Dwight

Search every verified Surabhi Pokhriyal interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Surabhi Pokhriyal, Executive Vice President and Chief Digital Growth Officer at Church & Dwight, has appeared on multiple industry podcasts and panels between 2022 and 2025 discussing the company’s digital strategy, brand portfolio, and talent development. She described Church & Dwight as operating across 18 categories with brands such as Arm & Hammer, Trojan, Waterpik, and Mighty Patch, and noted that the company typically holds the number one or number two position in the categories it competes in. Pokhriyal stated that 83% of the company’s media spending is now digital, up from about 60% a few years prior. She also highlighted that the company has been using artificial intelligence for applications such as review analytics and product innovation, and she described retail media networks as a growing area of focus for brands. In her public remarks, Pokhriyal emphasized the importance of sponsorship over mentorship in career development and advocated for giving diverse voices a channel within organizations. She introduced a team practice she called “first attempt in learning” to reframe failure, and she described herself as a “chief troublemaker” whose role involves creating disruption within the company. Pokhriyal also discussed her founding of a group called Elevating Women in Digital and Elevating Women in E-commerce, which she said grew to 120 members. She encouraged a “learn it all, not know it all” mindset and suggested that companies should move faster and avoid over-researching decisions, a lesson she said she learned from acquisitions.

Recent appearances

  • Building Omnichannel Digital Prowess with Church & Dwight's Surabhi Pokhriyal

    November 05, 2025 · 📺 The CPG Guys

    The CPG Guys (http://cpgguys.com/) , PVSB and Sri are joined in this episode by Surabhi Pokhriyal Chief Digital Growth Officer of Church & Dwight, a world leader in household and personal care products. Their global brands include ARM &HAMMER®, Batiste™, OxiClean™, Trojan™, XTRA™, Nair™, First Response™, Spinbrush™, Orajel™, vitafusion™,Li’l Critters™, Water Pik®, FLAWLESS®, Zicam® and TheraBreath®. Follow Surabhi Pokhriyal on LinkedIn at:   / surabhi-pokhriyal-44bb3b1   Follow Church & Dwight on LinkedIn at:   / church-&-dwight-co-inc   Follow Church & Dwight online at: https://churchdwight…

    Watch on YouTube ↗

  • Church & Dwight || Fireside Chat

    July 22, 2024 · 📺 Brand Innovators On Stage

    Enjoy this inspiring discussion from our special Women in Marketing Leadership Program in Cannes, hosted at Armani Caffè, ...

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  • Fireside Chat with Church & Dwight

    July 13, 2023 · 📺 Brand Innovators

    Enjoy this inspiring #BILivecast from our Beach Stage in Cannes featuring these powerful brand leaders: Surabhi Pokhriyal, Chief Digital Growth Officer, Church & Dwight Moderator: Gabrielle Heyman, Head of Global Partnerships, Zynga LIKE, COMMENT, SUBSCRIBE & SHARE! 🗓 Browse our upcoming livecasts & events: https://www.brand-innovators.com/live... 🏆 Check out our CMO of the Week & other brand marketing news: https://www.brand-innovators.com/news 🤝 Stay Connected with Brand Innovators: LinkedIn:   / brand-innovators-llc   Instagram:   / brandinnovators   Twitter:   / brandinnovator…

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  • Paving the Way with Church & Dwight

    June 28, 2023 · 📺 Brand Innovators

    Enjoy this inspiring #BILivecast from Church & Dwight x Brand Innovators featuring these powerful brand leaders: SPEAKER(S) Barry Bruno, Executive Vice President, Chief Marketing Officer & President, Consumer Domestic,Church & Dwight Surabhi Pokhriyal, Chief Digital Growth Officer, Church & Dwight LIKE, COMMENT, SUBSCRIBE & SHARE! 🗓 Browse our upcoming livecasts & events: https://www.brand-innovators.com/live... 🏆 Check out our CMO of the Week & other brand marketing news: https://www.brand-innovators.com/news 🤝 Stay Connected with Brand Innovators: LinkedIn:   / brand-innovator…

    Watch on YouTube ↗

  • Marketing Your Open Roles Feat Surabhi Pokhriyal

    October 24, 2022 · 📺 CommerceIQ: Retail Ecommerce Management

    We are almost 6 months into ECX and wanted to reflect on some of our most popular lessons as measured by engagement from the community. The first is by the amazing Surabhi Pokhriyal talking about how to market one of the hardest products to sell -- an open role at your company. REMX is created in collaboration with CommerceIQ. REMX’s Co-Creators are Don Brett and Guru Hariharan

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The summary and quote tags on this profile are produced with AI assistance from verified, first-person interview transcripts, then checked by our team to confirm the speaker's identity and the accuracy of every quote. See how we verify →