Ten More with Max Axler, chief credit officer of Synchrony
In this follow-up interview, Home News Now contributor Mark Schumacher speaks with the finance executive who drills down on the use of Synchrony Prism to access more real time data including up to 9,000 attributes in the credit approval process. A key goal is to help the company better understand what the customer is seeking to achieve and also help it make a better underwriting decision. Schumacher notes that this helps consumers to understand there is so much more than our FICO score that is involved in the application process. The plus for business is that it also helps lower risk, while ap…
