Patricia Corsi, Bayer Consumer Health: WFA Global Marketer of the Year 2022 shortlist interview
Patricia Corsi, Chief Marketing, Digital and Information Officer at Bayer Consumer Health talks to the WFA about her priorities,Β ...
Chief Growth Officer, Kimberly-clark
Verified interview transcripts, podcast appearances, and direct quotes from Patricia Corsi, Chief Growth Officer at Kimberly-clark. AI-verified speaker identity with full-text searchable transcripts.
“I think first start with a set of values shared values I think this is the first thing in terms of Ethics at work in terms of proactive versus reactive in terms of enthusiastic versus passive and there is a couple of things that for me are are within my my mode and then observing I I have a particularly preference for...”
“I think the first thing is the mindset of having a full business view you can never show up as again we were discussing a little bit this at the beginning of the conversation so when you sit in the XCOM you cannot just sit there and only discuss if your CMO only brand and advertising and brand Equity you're part of the...”
“I think the first thing is the mindset of having a full business view. You can never show up as... when you sit in the XCOM you cannot just sit there and only discuss if your CMO only brand and advertising and brand Equity. You're part of the leadership of the company that is responsible for the growth for the profit f...”
“I see two things that are very important: digital understanding, the technology understanding, and ESG. But really understanding not just, you know, okay let me just have the concept and then we jump on the bandwagon. How technology is playing a much stronger role as enabler for growth, is enabled for connection profit...”
“I think one of the most important skills that we have to have in marketing is that ability to understand and empathize with people that are very different than you to be able to serve them.”
“I think we strive into constraints. I think that's great.”
Patricia Corsi, Chief Marketing, Digital and Information Officer at Bayer Consumer Health talks to the WFA about her priorities,Β ...
Patricia Corsi - Head of Strategic Marketing, Digital & Information Technology at Consumer Health Patricia joined Consumer Health in January 2019 as Head of Strategic Marketing, Digital & Information Technology. She brings with her over twenty years of international brand-building and digital experience in the consumer goods industry. She will also represent CH on the Bayer Digital Transformation Board. Patriciaβs experience applying digital in Marketing and Sales, using consumer insight-driven innovation and translating technology and science into consumer benefits, make her well suited toβ¦
Patricia Corsi - Head of Strategic Marketing, Digital & Information Technology at Consumer Health Patricia joined Consumer Health in January 2019 as Head of Strategic Marketing, Digital & Information Technology. She brings with her over twenty years of international brand-building and digital experience in the consumer goods industry. She will also represent CH on the Bayer Digital Transformation Board. Patriciaβs experience applying digital in Marketing and Sales, using consumer insight-driven innovation and translating technology and science into consumer benefits, make her well suited toβ¦
Setup CEO, Joe Koufman, virtually sat down with Patricia Corsi, the Global Chief Marketing and Digital Officer at Bayer Consumer Health. In the interview, Corsi shares about her incredible career path that has taken her around the globe, her numerous experiences marketing in different industries, and how her diverse background adds to her strengths.
Setup CEO, Joe Koufman, virtually sat down with Patricia Corsi, the Global Chief Marketing and Digital Officer at Bayer Consumer Health. In the interview, Corsi shares about her incredible career path that has taken her around the globe, her numerous experiences marketing in different industries, and how her diverse background adds to her strengths.
Purposeful and courageous marketing is more important than ever. Yet, itβs more than simply creating buzzworthy campaigns. In fact, Bayer Global CMO/CDO Patricia Corsi sees it as giving authenticity to both your brandβs positioning and messaging in the market to create an audience-first experience. And that experience should ultimately resonate on the deepest of levels β and on the most human of levels, too. This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of baβ¦
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