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Jonah Lopin

CEO & Co-Founder, Crayon

Search every verified Jonah Lopin interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Jonah Lopin, CEO and co-founder of Crayon, has been discussing the integration of competitive intelligence (CI) with win-loss analysis and the role of AI in shifting CI from a reactive research function to proactive sales enablement. In a February 2026 interview, Lopin stated that 94% of businesses report their markets are more competitive than the previous year, and that two-thirds of the typical enterprise sales pipeline is competitive. He argued that large language models (LLMs) will handle data sifting, allowing compete teams to focus on driving sales execution and measurable impact. Lopin has also discussed Crayon's growth and product strategy. In a 2021 interview, he described Crayon as a "competitive intelligence backbone" for enterprises, helping them understand external market movements and translate that intelligence into better execution across sales, marketing, product, and executive teams. He noted that the company raised $22 million in Series B funding, which he said would be used to accelerate product development and expand sales, marketing, and customer success teams. Lopin has emphasized the importance of understanding competitors and customers, stating that marketing teams often do a poor job of tracking the external environment compared to internal metrics.

Recent appearances

  • Crayon CEO: The Future of Competitive Intelligence & Win-Loss Integration

    February 11, 2026 · 📺 Clozd

    Jonah Lopin, CEO of Crayon, sits down to discuss the intersection of competitive intelligence (CI) and win-loss analysis. Jonah explains why "seller intelligence" and "win-loss" are the top two sources of competitive data, and how integrating platforms like Crayon and Clozd helps companies move from reactive research to proactive winning sales plays. Key Takeaways: -- The State of Compete: Why 94% of businesses say markets are more competitive than ever. -- Proactive vs. Reactive: Shifting CI from back-office research to real-time sales enablement. -- Tech Stack Integration: How LLMs and AI a…

    Watch on YouTube ↗

  • Conversation w TheCustomer: Jonah Lopin, CEO of Crayon

    April 05, 2022 · 📺 Customerland TV

    Jonah Lopin, CEO of Crayon, stopped in for a (virtual) visit recently to talk about the state of competitive intelligence (its a fairly new category) and how brands are leveraging real-time insights to gain advantage.

    Watch on YouTube ↗

  • Crayon Briefing with VentureFizz

    July 15, 2021 · 📺 Crayon Competitive Intelligence

    Crayon Co-Founder & CEO, Jonah Lopin, joined VentureFizz Founder, Keith Cline, for a fun, in-depth conversation about Crayon and our successes. In this video interview, Jonah discusses: The details on Crayon and what we do The details on our new round of funding and plans ahead Culture working at Crayon How we came up with our name Why now is the ideal time to join the team And more! To learn how our market and competitive intelligence software platform enables businesses to capture, analyze, and act on market movements from their competitors, customers, and partners, check out our websit…

    Watch on YouTube ↗

  • Demystifying Your Market with Competitive Intelligence Software - ADB-065

    March 22, 2017 · 📺 Proposify

    Show notes: https://www.proposify.biz/podcast/dem... Interview with Jonah Lopin, founder of Crayon.co, about the importance of competitive intelligence to your company’s growth.

    Watch on YouTube ↗

  • Episode 118: Interview with Jonah Lopin, founder of Crayon

    January 04, 2017 · 📺 Startup Sense Podcast

    Regardless of the stage, size or industry of your company it's important to know what other companies are doing especially with their sales and marketing. Whether they are your direct competition or just a successful company you admire from afar, having the right insights at the right time could be invaluable when making important decisions about product development, marketing strategies, hiring, spending, raising more funds and many other critical components of running a business. Crayon is a Boston based company that has raised $4.8 million from some amazing investors and has built a marketi…

    Watch on YouTube ↗

The summary and quote tags on this profile are produced with AI assistance from verified, first-person interview transcripts, then checked by our team to confirm the speaker's identity and the accuracy of every quote. See how we verify →