CEOInterviews.AI
Start App
Try: AI strategy tariffs earnings guidance layoffs interest rates growth

Andrew Peterson

Co-Founder & Co-CEO, Clozd

Search every verified Andrew Peterson interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Andrew Peterson, co-founder and co-CEO of Clozd, spoke at the company's Unlock 2026 event (formerly Win-Loss Week) on October 14, 2026, alongside co-founder Spencer Dent. During the presentation, Peterson discussed the evolution of win-loss analysis into "decision intelligence," which involves regularly collecting first-party feedback from buyers to understand the reasons behind their decisions. He cited data from Clozd's comparisons, stating that CRM loss reasons align with buyer interviews only 15% of the time, and that 77% of factors driving final decisions do not surface in sales call recordings. Peterson also introduced new Clozd features, including shareable Flex interview links, the "Blind Spot agent," Insight Gems, and a Clozd MCP connection. He explained that Flex interviews generate over ten times more words than traditional surveys, and that the Blind Spot agent compares call recordings with subsequent interviews to reveal discrepancies between what sales teams heard during deals and what actually shaped buyer decisions. Peterson emphasized that consistent success in business would come from understanding the "why" behind customer decisions rather than relying on dashboards, recordings, or AI tools alone.

Recent appearances

  • Understand The Why Behind Every Customer Decision

    October 14, 2026 · 📺 Clozd

    Andrew Peterson & Spencer Dent, Co-founders & Co-CEOs, Clozd Clozd's co-founders open Unlock 2026, the event formerly known as Win-Loss Week. They explain why win-loss is growing into decision intelligence: collecting first-party feedback from buyers, as a regular practice, to learn why they decided what they did. They cover why CRM loss reasons disagree with buyers 85% of the time, and why 77% of what drives a decision never comes up on sales calls. Then they introduce what's new: shareable Flex interview links, the Blind Spot agent, Insight Gems, and the Clozd MCP connection.

    Watch on YouTube ↗

  • Clozd Unlock 2026 | The future of customer feedback

    September 29, 2026 · 📺 Clozd

    At Clozd Unlock, you'll hear from executives and industry experts who use candid customer feedback to uncover hidden revenue opportunities, validate critical decisions, and drive measurable business growth. Unlock fresh insights and proven strategies from the leaders redefining how organizations learn from their customers. Your customers hold the key to understanding what works, what doesn't, and what's next. The challenge is knowing how to listen—and what to do with those insights. https://www.clozd.com/unlock

    Watch on YouTube ↗

  • The Origin of Clozd & The Power of Ask Clozd AI

    March 23, 2026 · 📺 Clozd

    Clozd co-founders Andrew Peterson and Spencer Dent discuss their journey in win-loss analysis, highlighting their time at ...Welcome to Win Loss Week 2024 i'm Andrew Peterson i'm joined by Spencer Dent we are the co-founders and co-CEOs of ...

    Watch on YouTube ↗

  • 1056: Win/Loss Analysis, with Andrew Peterson and Spencer Dent

    February 04, 2026 · 📺 Revenue

    Andrew Peterson and Spencer Dent are the co-founders of Clozd (https://www.clozd.com/) . In today's episode we're talking about the importance and value that companies derive from doing effective win/loss analysis. We all can use more data points to help us improve our ability to help our customers make decisions. To win more deals. And what better source of data is there than talking to your buyers, and prospective buyers, about what you can do to create a better buying experience? We dig into how Clozd conducts the win/loss analysis for it's clients, the sources of information it taps into.…

    Watch on YouTube ↗

  • Win-Loss Week 2025 | Founder Keynote: The future of Clozd and win-loss

    September 09, 2025 · 📺 Clozd

    Clozd co-founders Andrew and Spencer unveil their vision for the future of win-loss—and the powerful role AI will play in shaping ...

    Watch on YouTube ↗

  • The #1 growth strategy most B2B teams overlook with Andrew Peterson, Clozd

    July 25, 2025 · 📺 Product Marketing Alliance

    What really makes a customer say “yes” or “no”? In this episode, we sit down with Andrew Peterson, co-founder of Clozd, to unpack the secrets behind win-loss analysis and why it's the most overlooked source of growth for B2B companies. Andrew shares his journey from the early days at Qualtrics to launching Clozd, a company that’s redefining how sales, marketing, and product teams learn from lost deals. We explore the win-loss maturity curve, the rise of AI-driven insights, and how Clozd’s Expert Network is helping teams win more strategic deals. Plus, he makes a strong case for why product…

    Watch on YouTube ↗

  • The Win Loss Maturity Curve and Buyer Centric Win Loss Data | Andrew Peterson

    August 18, 2023 · 📺 Derrick Williams

    In this interview, Andrew Peterson, the founder of Clozd, shares his journey and the inspiration behind creating the company. The discussion delves into the significance of Win Rate and how even a slight improvement can have a substantial impact. The definition of "Win Rate" is explored, along with best practices for collecting the necessary data to calculate it and ways to segment Win Rate data. The conversation also covers the question of who should take ownership of Win Rate as a Key Performance Indicator (KPI) within a business. It's highlighted that customers hold the true insights in wi…

    Watch on YouTube ↗

  • Clozd Podcast with David Politis, featuring Andrew Peterson and Spencer Dent, Co-CEOs / Co-Founders.

    May 30, 2023 · 📺 David Politis

    This is the video recording of my June 2022 podcast interview of the Co-Founders and Co-CEOs of Clozd: Andrew Peterson and ...

    Watch on YouTube ↗

  • 11-08-16 SUU Entrepreneur Series: Andrew Peterson

    February 28, 2018 · 📺 SUU Entrepreneurship

    Watch on YouTube ↗

The summary and quote tags on this profile are produced with AI assistance from verified, first-person interview transcripts, then checked by our team to confirm the speaker's identity and the accuracy of every quote. See how we verify →