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Spencer Dent

Co-Founder & Co-CEO, Clozd

Search every verified Spencer Dent interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Spencer Dent, co-founder and co-CEO of Clozd, appeared at the company's Unlock 2026 event, formerly known as Win-Loss Week, where he and co-founder Andrew Peterson discussed the evolution of win-loss analysis into what they call "decision intelligence." Dent stated that CRM loss reasons align with buyer interviews only 15% of the time, and that 77% of factors driving a final decision never surface in sales calls. He attributed these gaps to the limits of sales conversations, noting that private buyer discussions and internal deliberations are not captured in those recordings. Dent also introduced new Clozd features, including shareable Flex interview links, the Blind Spot agent, Insight Gems, and a Clozd MCP connection launched in June. He described Flex as generating responses with over ten times more words than traditional surveys, and positioned the MCP connection as a way for teams to integrate customer feedback into their existing AI tools. Dent emphasized that consistent success would come from companies with the clearest understanding of the "why" behind customer decisions, rather than those with the most dashboards or AI tools.

Recent appearances

  • Understand The Why Behind Every Customer Decision

    October 14, 2026 · 📺 Clozd

    Andrew Peterson & Spencer Dent, Co-founders & Co-CEOs, Clozd Clozd's co-founders open Unlock 2026, the event formerly known as Win-Loss Week. They explain why win-loss is growing into decision intelligence: collecting first-party feedback from buyers, as a regular practice, to learn why they decided what they did. They cover why CRM loss reasons disagree with buyers 85% of the time, and why 77% of what drives a decision never comes up on sales calls. Then they introduce what's new: shareable Flex interview links, the Blind Spot agent, Insight Gems, and the Clozd MCP connection.

    Watch on YouTube ↗

  • The Origin of Clozd & The Power of Ask Clozd AI

    March 23, 2026 · 📺 Clozd

    Clozd co-founders Andrew Peterson and Spencer Dent discuss their journey in win-loss analysis, highlighting their time at ...

    Watch on YouTube ↗

  • 1056: Win/Loss Analysis, with Andrew Peterson and Spencer Dent

    February 04, 2026 · 📺 Revenue

    Andrew Peterson and Spencer Dent are the co-founders of Clozd (https://www.clozd.com/) . In today's episode we're talking about the importance and value that companies derive from doing effective win/loss analysis. We all can use more data points to help us improve our ability to help our customers make decisions. To win more deals. And what better source of data is there than talking to your buyers, and prospective buyers, about what you can do to create a better buying experience? We dig into how Clozd conducts the win/loss analysis for it's clients, the sources of information it taps into.…

    Watch on YouTube ↗

  • Win-Loss Week 2025 | Founder Keynote: The future of Clozd and win-loss

    September 09, 2025 · 📺 Clozd

    Clozd co-founders Andrew and Spencer unveil their vision for the future of win-loss—and the powerful role AI will play in shaping it. As teams look to scale insight, speed up analysis, and stay closer to the voice of the customer, Clozd is evolving to meet the moment. Get a first look at new AI-driven capabilities designed to enhance every part of your win-loss program, while opening the door to broader customer conversations across the journey.

    Watch on YouTube ↗

  • No More Guessing, How to Diagnose Business Problems | Clozd + Pavillion Webinar

    March 13, 2025 · 📺 Clozd

    Need help getting started with your win-loss program? Download "The Definitive Guide to Win-Loss Analysis": bit.ly/49xg17j Ready to talk to a win-loss expert? bit.ly/3TUHEBp

    Watch on YouTube ↗

  • Founders Forum Episode 4 | Spencer Dent, Co-Founder of Clozd

    July 31, 2024 · 📺 Foley & Lardner LLP

    Blake Tengberg sits down with co-Founder of Clozd, Spencer Dent. Clozd delivers in-depth, unbiased buyer feedback that helps organizations uncover the real reasons they win and lose business. Blake Tengberg is a member of Foley & Lardner's Business Law Department and Transactions Practice Group, and is based in Salt Lake City. He specializes in corporate law with a strong emphasis on startup and emerging growth companies. Blake represents businesses at every stage of their journey. Blake Tengberg: https://www.foley.com/people/tengberg... Clozd: https://www.clozd.com/ #business #podcast #s…

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  • Ep. 102 - How SaaS Companies Can Use Win/Loss Data to Close Deals Faster – with Spencer Dent, Fou...

    May 05, 2024 · 📺 The SaaS Backwards Podcast

    You may have noticed that deals today take longer to close and scrutinized heavily. So, what do SaaS companies need to do? Spencer Dent, Founder of Clozd (https://www.clozd.com/) says to make sure you understand the how the decision-making process, people involved, and priorities have changed.  And since the CFO plays a bigger role, it’s less about ease of integration and more about the bottom line—and you’d better be ready to prove it. Key takeaways: • Are ROI calculators worth it anymore? With people caring more about potential loss versus gain. • Determining the narrative custo…

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  • How Startups Can Best Forecast Sales with Spencer Dent of Clozd

    March 04, 2024 · 📺 Tank Talks by Ripple Ventures

    Startups and small businesses have a lot of advantages over their entrenched competitors, but one thing that big businesses have access to is forecasting and business intelligence. Our guest today is working to level that playing field, Spencer Dent (  / spencer-dent-2b23521  ) is Co-Founder of Clozd (http://clozd.com) , a platform that provides world-class consulting and technology for win-loss analysis. We help our clients design and execute effective win-loss programs that uncover the real reasons they win and lose—so they can start winning more. About Spencer Dent:Spence has worked with…

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  • Clozd Podcast with David Politis, featuring Andrew Peterson and Spencer Dent, Co-CEOs / Co-Founders.

    May 30, 2023 · 📺 David Politis

    This is the video recording of my June 2022 podcast interview of the Co-Founders and Co-CEOs of Clozd: Andrew Peterson and ...

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  • The Real Reasons Your Reps Win (and Lose) Deals with Spencer Dent

    April 19, 2023 · 📺 Revenue Growth Engine

    Why do your sales reps win or lose deals? The reason they enter in the CRM probably isn't accurate. In fact, today's guest ...

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  • Win Loss 101 | Lesson 5: Identifying Decision Drivers

    November 04, 2022 · 📺 Clozd

    This is the fifth lesson in our 6-week series titled, "Win Loss 101." We created this series to show you step-by-step how to connect with your buyers to help you solve your biggest revenue problems like: ✅ Improving win rates ✅ Reducing churn ✅ What losing to "price" really means ✅ Why a certain sales team is underperforming ✅ Which product features would make the biggest impact on your product roadmap In today's lesson, our CEO, Spencer Dent, and our VP of Conuslting, Jonathan Stevens will give you some insider information on how to identify the "Decision Drivers" from the interviews you'v…

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  • 1095: Why Are Buyers Telling You No? w/ Spencer Dent

    September 09, 2019 · 📺 James Carbary

    In this episode we talk to Spencer Dent, Founder at Clozd. Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client. Learn more at: directiveconsulting.com Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute. :)

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The summary and quote tags on this profile are produced with AI assistance from verified, first-person interview transcripts, then checked by our team to confirm the speaker's identity and the accuracy of every quote. See how we verify →