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Marcelo Benitez

Chief Executive Officer, Millicom International Cellular

Search every verified Marcelo Benitez interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. In a November 2025 interview with Ecuavisa, Marcelo Benitez, CEO of Millicom (Tigo), discussed the company's acquisition of Telefónica Ecuador. Benitez stated that the initial investment for the purchase was $380 million, and that the company renewed existing licenses for 13 years and acquired 5G licenses for $70 million, bringing the total investment to over $450 million. He said the company plans to invest in network expansion, including adding 4G to more than 400 sites, deploying 325 5G sites, and adding 350 new coverage sites to reach over 3.5 million Ecuadorians. Benitez described Millicom's pricing strategy as "more for more," stating that customers with higher data consumption would pay additional costs for larger plans. He noted that the company aims to grow with customers as they increase their data usage, moving from prepaid to postpaid plans and purchasing more capable phones. Benitez also emphasized the company's focus on efficiency through digital interactions and artificial intelligence to anticipate customer problems.

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