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Adrian Blair

Chief Executive Officer, Trustpilot

Search every verified Adrian Blair interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Adrian Blair, Chief Executive Officer of Trustpilot, discussed the company's use of artificial intelligence in two podcast appearances. In a September 2026 interview with Sir Richard Harpin on the Business Leader Podcast, Blair stated that Trustpilot receives approximately 200,000 reviews daily and described how AI systems use this data to inform their recommendations. He said the company's role is to amplify consumer feedback through various channels rather than hoard it. Blair also reflected on succeeding Trustpilot's founder in 2023, saying he brought strategic clarity and growing profitability to the business, and noted the company is working toward 30% margins by 2030. In an August 2026 episode of Unchartered Territory with Moneypenny CEO Jesper With-Fogstrup, Blair discussed trust as a business asset and described it as a way people become comfortable with decisions under uncertainty. He said Trustpilot filters out approximately 9% of submitted reviews as fake or fraudulent, and noted that AI has helped the company improve at detecting patterns of bad actors. Blair also drew on his earlier career experience, including scaling Just Eat from a loss-making startup into a FTSE 100 company, and said he will not make hiring decisions without meeting candidates in person.

Recent appearances

  • Trustpilot CEO Reveals How AI Reads 200,000 Reviews a Day to Decide What You Buy

    September 29, 2026 · 📺 Business Leader

    Trustpilot CEO Reveals How AI Reads 200,000 Reviews a Day to Decide What You Buy Get more insights from Business Leader's newsletter: https://www.businessleader.co.uk/news... Adrian Blair talks to Sir Richard Harpin about taking over from Trustpilot's founder in 2023, and how discipline turned a loss-making EBITDA position into a business now targeting 30% margins by 2030. Drawing on lessons from Just Eat and running Dext as a non-founder CEO, Blair reflects on what it takes to succeed a founder — respecting their ambition while building on the culture they left behind. He explains how Trustp…

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  • How to become the guardian of trust - Adrian Blair

    August 25, 2026 · 📺 Moneypenny

    What does it take to become the guardian of trust in a world of AI and misinformation? In this episode of Unchartered Territory, Moneypenny CEO Jesper With-Fogstrup sits down with Adrian Blair, CEO of Trustpilot, to explore what trust really means in business, and why it's becoming one of the most valuable assets a company can have. From his early career at Google and Spotify to scaling Just Eat from a loss-making startup into a FTSE 100 company, Adrian now leads Trustpilot's transformation into a global trust infrastructure business, using AI and over 400 million customer reviews to help…

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  • Trustpilot – executive interview (20 April 2026)

    April 20, 2026 · 📺 Edison

    In this interview, Adrian Blair, CEO of Trustpilot, discusses the three main drivers of the company's recent momentum: a greater ...

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  • 209. Bull, Bear & Beyond – Trustpilot: executive interview

    April 20, 2026 · 📺 Edison

    In this interview, Adrian Blair, CEO of Trustpilot, discusses the three main drivers of the company's recent momentum: a greater ...

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  • Trustpilot FY25 results: growth, AI & platform integrity

    March 17, 2026 · 📺 Trustpilot

    "Behind every number in this report is a Trustie whose dedication has made this our most standout year yet." – Adrian Blair, CEO. In this video, Adrian breaks down Trustpilot's FY25 performance - including strong growth, record profitability and how the platform is evolving in the age of AI. As AI reshapes how people discover businesses online, authentic customer feedback is becoming an increasingly important signal of trust. Read the full results: https://trst.pl/4sRnzMr. Key highlights: • Growth: 20% revenue growth & 15.6% adjusted EBITDA margin • Integrity: 7.8M fake reviews removed, 9…

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  • Adrian Blair, CEO & Co-Founder, TrustPilot: Winning Customers. Trust in the Age of AI

    October 08, 2025 · 📺 RAISE Summit

    So just to introduce myself I'm a Adrien Blair i've been the CEO of Trust Pilot for the last couple of years i'm going to be talking ...

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  • Can we trust the reviews on Trustpilot? | Boardroom Uncovered

    August 20, 2025 · 📺 City A.M.

    Since Trustpilot was founded in 2007 by Peter Holten Mühlmann, the company has set about becoming a household name and, for many, a go-to destination to find out more about what others think of particular companies and experiences. Now, Trustpilot's CEO has insisted that the reviews site "isn't perfect" but wants to be "the universal symbol of trust". Speaking to City AM's UK editor, Jon Robinson, on the latest episode of City AM's Boardroom Uncovered, Adrian Blair defended the FTSE 250 business when asked whether Trustpilot could actually be trusted itself. Watch or listen to more Boardroo…

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  • Adrian Blair: CEO of Trustpilot

    July 17, 2025 · 📺 William Blair Investment Management

    Trust is not something that can be bought or sold—it's earned and built over time. On this episode of SuiteTalk, Hugo is joined by Adrian Blair, CEO of Trustpilot, a global review platform headquartered in Copenhagen, Denmark, for a conversation about the market for trust, the differences between high- and low-trust societies, and the role of technology in enhancing customer feedback.

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  • 62 - Adrian Blair, CEO at Trustpilot

    April 29, 2025 · 📺 Slice of Technology

    Adrian Blair, CEO of Trustpilot, shares how AI is transforming trust and transparency in customer feedback. Key Highlights: Trustpilot hosts over 300 million reviews, with 200,000 new ones added daily. Trust is more critical yet misunderstood—Trustpilot makes it measurable and transparent. AI helps businesses analyze millions of customer reviews for deeper insights. New product “TrustLayer” offers access to the full breadth of Trustpilot reviews via API. Trustpilot’s US expansion sees traction with major brands like Verizon and GoDaddy.

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  • Trustpilot: A universal symbol of truth

    February 07, 2025 · 📺 Planhat

    Planhat CEO, Kaveh Rostampor, sits down with Adrian Blair, CEO of Trustpilot. In conversation, they discuss customer centricity, how to drive growth at scale, and the challenge of running a public company.

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  • Trustpilot CEO Adrian Blair on CNBC.....

    September 11, 2024 · 📺 Adrian Blair

    Trustpilot CEO Adrian Blair is interviewed on CNBC by Karen Tso and Steve Sedgwick on Squawk Box, about Trustpilot's H1 ...

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  • Artificial intelligence is an ally in helping protect against fake reviews, says Trustpilot CEO

    September 11, 2024 · 📺 CNBC International Live

    Trustpilot CEO Adrian Blair discusses the firm's half-year results and explains how the platform is utilising artificial intelligence in its operations.

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The summary and quote tags on this profile are produced with AI assistance from verified, first-person interview transcripts, then checked by our team to confirm the speaker's identity and the accuracy of every quote. See how we verify →