Chief Executive Officer, Trustpilot
Search every verified Adrian Blair interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Adrian Blair, Chief Executive Officer of Trustpilot, appeared in a June 2025 interview with Pam Piligian, Chief Marketing Officer of Navy Federal Credit Union, to discuss how the credit union uses Trustpilot to manage its brand reputation. During the conversation, Blair asked Piligian about the importance of trust in financial services and how Navy Federal displays Trustpilot reviews and scores across its platform. Piligian stated that Trustpilot provides a third-party endorsement of the credit union's service and that the feedback appears in large language models and search results. She described three pillars of trust—competence, character, and care—and said the credit union uses positive reviews to recognize team members.
“We've opened up our reviews for training, for inference by the leading LLMs. And that's what led to a surge in the volume of times that Trustpilot is being cited by these tools.”
“The year before I joined Trustpilot, 2022, it was a loss-making business. We just reported for 2025 full year 15.6% EBITDA margin. So in the space of 3 years we've gone from loss-making to plus 15.6%.”
“If our US business was as big relative to the economy as the UK already is for Trustpilot, it would already be a billion dollar plus annual recurring revenue business, right? So it's an absolutely huge opportunity for us in the US.”
“The year before I joined Trustpilot 2022, it was a loss-making business. We just reported for 2025 full year 15.6% EBITDA margin. So in the space of 3 years we've gone from loss-making to plus 15.6%. What we're saying now is we think we can continue that sort of progression and get to 25% by 2028 and 30% by 2030.”
“We think with AI trust is going to become embedded. Trust is going to become embedded in AI systems. So, we're moving into a new era for how trust actually works across society. AI is moving trust from not just something that exists in the background, but something that's actually driving decisions that AI technology i...”
“The problem is right now people don't trust AI to get it right. And that's quite understandable. I mean, I actually asked one of the leading frontier AI tools recently how often I could trust what it said, and it told me the answer was 37% of the time. Um, which didn't exactly inspire inspire trust. So, we have a bit o...”
“I think I would really go after businesses that try to mislead consumers and the whole ecosystem that supports them. I'll give you an example. There are companies out there who will try to deceive review businesses and sell businesses fake feedback. And I just think that is deeply wrong. We do what we can at Trust Pilo...”
“I think there's certainly more we can do as a country to attract and grow technology businesses and you know, evidently the US has been amazingly successful at doing that. I am very keen that more great tech businesses get built in this country. I'm obviously a Brit myself, so I care a lot about the success of Britain...”
“I think in the age of AI trust is becoming more and more central more and more important. Trust Pilot has a really unique culture, a really unique way of going about it. And so I just have this huge belief that we're doing something important in and good in the world and we we are keen to do it at greater and greater s...”
“we see declining trust in all kinds of institutions and across different societies. ... technology in some ways is making it easier for people to fake trust. So having this trusted place building what we call the universal symbol of trust and using technology using AI to do that more effectively than ever and to do it...”
“The dimension AI brings to that is it's a blessing and a curse, right? Like it's on the one hand it's easy to just replicate fake content and there's tons of people out there trying to do that and you know just mislead effectively using AI. But at the same time, AI gives you the means to understand what people are real...”
“You ask any CEO of a business is trust important to your company and universally you'll hear that the answer is yes and actually in many cases a CEO would say not only is trust important it's actually the most important thing you know- without trust society itself just collapses. There's an old Chinese saying I think t...”
“so our our vision at trust pilot is to be the universal symbol of trust so trust is at the center of of everything we do... we're willing to make ourselves unpopular In The Name Of Trust... businesses get reviewed and often you don't like those reviews... we're like no that there is no delete button... you get some one...”
“we've seen net retention for the first time in H1 we reported net retention above 100%... I think this is absolutely Central to it you know hanging on to customers you've already got showing them the value of the product expanding them these are the most efficient ways for a SAS business to grow um rather than just you...”
“We've got 300 million reviews that are all written by humans. That's essential content that no other business actually has. We think in the age of AI we're going to be able to do an awful lot more with that information.”
In this interview, Adrian Blair (Chief Executive Officer, Trustpilot) and Pam Piligian (Chief Marketing Officer, Navy Federal Credit Union) discuss how the world’s largest credit union uses Trustpilot to elevate the member experience for millions of military families. Ready to turn feedback into action for your brand? Get started with Trustpilot: https://trst.pl/3OJzLQt
In this interview, Adrian Blair, CEO of Trustpilot, discusses the three main drivers of the company's recent momentum: a greater ...
In this interview, Adrian Blair, CEO of Trustpilot, discusses the three main drivers of the company's recent momentum: a greater ...
"Behind every number in this report is a Trustie whose dedication has made this our most standout year yet." – Adrian Blair, CEO. In this video, Adrian breaks down Trustpilot's FY25 performance - including strong growth, record profitability and how the platform is evolving in the age of AI. As AI reshapes how people discover businesses online, authentic customer feedback is becoming an increasingly important signal of trust. Read the full results: https://trst.pl/4sRnzMr. Key highlights: • Growth: 20% revenue growth & 15.6% adjusted EBITDA margin • Integrity: 7.8M fake reviews removed, 9…
So just to introduce myself I'm a Adrien Blair i've been the CEO of Trust Pilot for the last couple of years i'm going to be talking ...
Since Trustpilot was founded in 2007 by Peter Holten Mühlmann, the company has set about becoming a household name and, for many, a go-to destination to find out more about what others think of particular companies and experiences. Now, Trustpilot's CEO has insisted that the reviews site "isn't perfect" but wants to be "the universal symbol of trust". Speaking to City AM's UK editor, Jon Robinson, on the latest episode of City AM's Boardroom Uncovered, Adrian Blair defended the FTSE 250 business when asked whether Trustpilot could actually be trusted itself. Watch or listen to more Boardroo…
Trust is not something that can be bought or sold—it's earned and built over time. On this episode of SuiteTalk, Hugo is joined by Adrian Blair, CEO of Trustpilot, a global review platform headquartered in Copenhagen, Denmark, for a conversation about the market for trust, the differences between high- and low-trust societies, and the role of technology in enhancing customer feedback.
Adrian Blair, CEO of Trustpilot, shares how AI is transforming trust and transparency in customer feedback. Key Highlights: Trustpilot hosts over 300 million reviews, with 200,000 new ones added daily. Trust is more critical yet misunderstood—Trustpilot makes it measurable and transparent. AI helps businesses analyze millions of customer reviews for deeper insights. New product “TrustLayer” offers access to the full breadth of Trustpilot reviews via API. Trustpilot’s US expansion sees traction with major brands like Verizon and GoDaddy.
Planhat CEO, Kaveh Rostampor, sits down with Adrian Blair, CEO of Trustpilot. In conversation, they discuss customer centricity, how to drive growth at scale, and the challenge of running a public company.
Trustpilot CEO Adrian Blair is interviewed on CNBC by Karen Tso and Steve Sedgwick on Squawk Box, about Trustpilot's H1 ...
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