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Caspar Coppetti

Co-CEO and Executive Co-Chairman, On Holding

Search every verified Caspar Coppetti interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Caspar Coppetti, co-CEO and executive co-chairman of On Holding, appeared on CNBC's "Squawk Box" on September 22, 2026, to discuss the company's first soccer deal with Kylian Mbappé, its investor day, and its expansion into golf. Coppetti described the Mbappé partnership as significant, noting that soccer is the world's biggest sport and that the deal extends beyond cleats into apparel and streetwear culture. He also outlined the company's strategy to apply its "On premium playbook" to golf, citing a lack of innovation in golf footwear over the past decade and positioning the brand at the premium end of that market. Addressing the company's stock performance, which was down about 40% year to date, Coppetti said On is "carving our own path" rather than chasing growth through competitor-style discounts. He stated that discounted On products are typically older inventory and that the company maintains the highest full-price share of its business. Coppetti also highlighted strong growth in the apparel segment, which he said was growing over 50% year over year, as part of the brand's "from toe to head" expansion strategy.

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