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Barbara Larson

EVP & Chief Financial Officer, Workiva

Search every verified Barbara Larson interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Barbara Larson, Executive Vice President and Chief Financial Officer at Workiva, discussed the company's approach to artificial intelligence and hiring during recent media appearances. In September 2026 interviews on Bloomberg platforms, she said Workiva is being "very intentional" about hiring across the business, with AI helping employees become more productive. Larson described shifting finance work from producing outputs toward judgment and reengineering processes, and compared managing AI usage costs to managing travel and entertainment expenses, noting the company treats AI as another expense line item. Larson also addressed Workiva's financial position and strategy, stating the company has a 21% free cash flow margin this year and prioritizes organic growth in its capital allocation. She acknowledged the company's stock has declined roughly 20% this year, attributing the focus to leveraging AI in products and serving customers. In a separate Workiva-hosted discussion, she identified "agent failure risk" as a top concern, describing the potential for AI systems to make confident compounding errors, and emphasized the importance of investing in human judgment and understanding operational components of work for organizational resilience heading toward 2035.

Recent appearances

  • Trump-Xi Summit Looms & AI in the C-Suite

    September 23, 2026 · 📺 Bloomberg Television

    President Trump said he expects to notch “a lot of different deals” during his summit this week with China’s Xi Jinping, while Iran's President Masoud Pezeshkian said his country won’t allow freedom of navigation through the Strait of Hormuz while sanctions and a US blockade remain in place. We get reaction from Heidi Crebo-Rediker, Senior Fellow at the Council on Foreign Relations. Spain's Prime Minister Pedro Sanchez discusses the EU's needs to decrease its dependency on China, the rise of far right parties in Europe, and the ECB's next president in conversation with Bloomberg's Francine Lac…

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  • Workiva CFO on Labor Cost Impacts of AI Implementation

    September 23, 2026 · 📺 Bloomberg Podcasts

    Workiva CFO Barbara Larson discusses how AI implementation is reshaping labor costs, productivity and margin expansion, and how finance leaders are weighing the economics of investing in artificial intelligence. -------- Watch Bloomberg Radio LIVE on YouTube Weekdays 7am-6pm ET Saturday & Sunday 7am-10am ET WATCH HERE: http://bit.ly/3vTiACF Follow us on X:   / bloombergradio   Subscribe to our Podcasts: Bloomberg Daybreak: http://bit.ly/3DWYoAN Bloomberg Surveillance: http://bit.ly/3OPtReI Bloomberg Intelligence: http://bit.ly/3YrBfOi Balance of Power: http://bit.ly/3OO8eL…

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  • Workiva 2026 Analyst and Investor Day | ESG & Financial Reporting SaaS Expansion Strategy

    September 17, 2026 · 📺 i101

    Workiva 2026 Analyst and Investor Day | ESG & Financial Reporting SaaS Expansion Strategy | Sep 15, 2026. Twitter - https://x.com/i101yt If you find our work useful, please support us by purchasing a Super Thanks— it truly helps us a lot. #earningscall #StockMarketNews #conferenceCall Earnings Call | Earnings Conference Call | Earnings concall | concall | quarterly results | Stock News | Full Year results | Fiscal Year results | investment news | stock latest news | Annual Meeting of Shareholders | Annual Meeting of Unitholders | Special and Annual Meeting of Shareholders | AGM | Annual G…

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  • Rapid Fire: Building a Resilient Enterprise for 2035

    September 08, 2026 · 📺 Workiva

    What moves can you make today to prepare your enterprise for 2035? Workiva CFO Barbara Larson and CIO Kim Huffman answer lightning-round questions on future risks, organizational resilience, and essential C-suite skills. 📌 Watch the full conversation on-demand: https://sm.workiva.com/The-CXO-Of-2035 #CFO #CIO #FutureOfLeadership #Workiva #ExecutiveInsights #EnterpriseResilience #HotTakes » Subscribe to Workiva:    / @workiva   Workiva Inc. (NYSE: WK) powers trust, transparency, and accountability. Finance, accounting, sustainability, risk, and audit teams from more than 6,500 organizations…

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  • Barbara Larson: Q&A

    May 16, 2016 · 📺 Northeastern University Women Who Empower

    Northeastern's Women's Leadership Network and the Women who Empower Speaker Series present: The first Inaugural Leadership Conference April 1-2, 2016 Northeastern University

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