Why Relationships Still Win: Gary Kramer on the Future of PEOs
Jim Lynch from ALKEME interviews Gary Kramer, BBSI Chief Executive Officer, regarding the current state of the Professional ...
President and Chief Executive Officer, Barrett Business Services, Inc.
Search every verified Gary Kramer interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Gary Kramer, President and Chief Executive Officer of Barrett Business Services (BBSI), discussed the company's operations and the professional employer organization (PEO) industry in recent interviews with Jim Lynch of ALKEME. Kramer described BBSI's approach as broker-centric, stating that the company does not maintain a direct sales team and instead works exclusively with referral partners, protecting their client relationships. He emphasized consistency across BBSI branches and said the company views "people as our product," focusing on local teams that provide HR, risk, and payroll services. Kramer also commented on market conditions, noting that health insurance renewals have been above trend for the past two years and that workers' compensation costs have begun to turn in California. He said that challenging economic times for business owners—citing inflation, tariffs, and the emergence of AI—tend to increase the value of PEO services, as his company helps clients with hiring, firing, and business strategy beyond payroll processing.
Jim Lynch from ALKEME interviews Gary Kramer, BBSI Chief Executive Officer, regarding the current state of the Professional ...
In this interview, BBSI Chief Executive Officer Gary Kramer discusses the company's position as a national Professional Employer Organization (PEO) and its unique approach to the market. Led by Jim Lynch from ALKEME, the discussion highlights BBSI's broker-centric model, emphasizing that they view brokers as clients and prioritize protecting their relationships rather than competing for direct business. Gary outlines BBSI's local business team structure, which includes business consultants, HR, risk, and payroll experts, providing a personalized alternative to large-scale, automated competitor…
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