Chris Degnan

Make It Snow with Snowflake's Denise Persson and Chris Degnan

July 23, 2026 · 📺 CMO Huddles Hub

Topic: Make It Snow Guest: Denise Persson, CMO of Snowflake and Chris Degnan, Advisor to the CEO and the Former CRO of Snowflake About: Denise Persson serves as Snowflake’s Chief Marketing Officer and has been with the company since 2016. Denise oversees worldwide marketing initiatives, and has played a pivotal role in driving growth and scaling Snowflake's revenue from $1 million to over $4.5 billion. As a four-time Chief Marketing Officer who has taken four tech companies public, Denise has over 25 years of technology marketing experience at high-growth companies. Prior to joining Snowf…

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Why Anthropic Are Causing a Comp Crisis & Why You’d Never Hire From Salesforce or ServiceNow

May 23, 2026 · 📺 20VC with Harry Stebbings

Chad Peets is one of the most straight-talking, no BS sales leaders of our time. Today, he partners with founders of the fastest growing companies in the world, like Harvey, Factory to build the best sales teams in a world of AI. Chris Degnan is a legendary technology sales leader who achieved the historic feat of scaling Snowflake from $0 to $4BN in ARR. ----------------------------------------------- Timestamps: 00:00 Intro 01:53 Chad & Chris Coming Together: What They're Building 03:37 Even the Best Product Leaves Money on the Table Without Great Salespeople 05:00 Order Takers vs Hunter…

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Chris Degnan - From $0 to Billions: Selling in Today's Difficult Market

May 06, 2026 · 📺 The GTMshift

Chris Degnan was the first sales rep at Snowflake. He took a 50% pay cut, joined a room full of engineers, and was told he probably wouldn't close a deal for two years. Eleven years later, he was CRO of one of the largest software IPOs in history. This isn't a highlight reel. It's the actual playbook: what it takes to find product-market fit, build a GTM engine, and sell when conditions aren't perfect. At Engineering Tailwinds, a live event in San Francisco co-hosted by GTMshift and The Transaction, Chris joined the group to dig into what separates the operators who survive the grind from thos…

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Snowflake's CMO and Former CRO: How Snowflake actually built to $4B+ in revenue!

March 31, 2026 · 📺 Jessica Neal

He joined when Snowflake had 0 customers, no CEO, and no website. The company was in stealth mode, he wasn't even allowed to list where he worked on LinkedIn. Twelve years later, Snowflake was doing well north of $4 billion in annual revenue. Chris Degnan was Snowflake's first sales hire and spent over eleven years as its founding Chief Revenue Officer, growing the company from zero to one of the fastest-scaling enterprise software businesses in history. He joined in November 2013 as employee number 13 and spent the early days cold-emailing thousands of people a week just to get meetings.…

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Snowflake’s first sales hire on scaling from $0 to $3.5B | Chris Degnan (Former CRO, Snowflake)

February 26, 2026 · 📺 First Round Capital

Chris Degnan was the first sales hire at Snowflake and spent 11 years scaling the company from zero to $3.5 billion in revenue as its CRO, working alongside four different CEOs and learning from each one. In this episode, Chris breaks down what it actually takes to scale an enterprise sales organization, why MEDDIC is the methodology every founder should know, and what working under Frank Slootman taught him about firing fast, taking feedback and finding the fakers in your team. In today's episode, we discuss: • What the CRO job looks like at $10M vs. $1B+ • Why sales leaders must know how to…

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Chris Degnan, Snowflake Ex-CRO on Scaling GTM & Enterprise Tech

February 20, 2026 · 📺 Grace Gong

Chris Degnan is the former Chief Revenue Officer at Snowflake. ~~~~~~~~~~~ This episode is brought to you by Nebius — the ultimate cloud for AI innovators. Nebius provides AI infrastructure you can count on, combining reliability and speed with flexibility and engineering support unmatched by hyperscalers. AI leaders like Meta, Shopify, and Higgsfield already partner with Nebius to run their AI workloads. Plus, venture-backed startups can save up to $150,000 on compute costs when they apply for access. Visit nebius.com or nebius.com/startups to learn more ~~~~~~~~~~~ He helped scale the Dat…

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What It Really Takes to Build a Billion-Dollar Revenue Engine with Chris Degnan

February 05, 2026 · 📺 Force Management

Building a company from the ground up is rarely clean, fast, or glamorous. It requires leaders who are willing to earn their role repeatedly, adapt faster than the business evolves, and stay grounded in customer reality even as pressure to scale intensifies. In this replay of one of our favorite Revenue Builders Podcast conversations, Chris Degnan shares what it actually took to help build Snowflake from pre-product uncertainty into a billion-dollar revenue engine. Drawing on his experience joining the company two years before general availability, Chris breaks down the stages of growth, the d…

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Authors Chris Degnan, former Snowflake CRO, and Denise Persson, CMO of Snowflake, join Floor Talk

November 24, 2025 · 📺 New York Stock Exchange

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0 Customers → $4B: Inside Snowflake’s GTM Machine with Chris Degnan

November 11, 2025 · 📺 GTMnow

Chris Degnan is the former Chief Revenue Officer of Snowflake, where he helped scale the company from pre-product to over $4B in ARR and more than $100B in market cap. Over his 11-year tenure, Chris built Snowflake’s go-to-market engine from the ground up, from personally running the first outbound campaigns to leading a global sales organization through four CEOs and one of the largest software IPOs in history. Today, he advises founders and revenue leaders on how to build high-velocity GTM teams, hire with grit, and scale with discipline. Chris is also the co-author of Make It Snow, the def…

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#327 Sales and Marketing Capability for Data Applications | Denise Persson & Chris Degnan, Snowflake

October 20, 2025 · 📺 DataCamp

The journey from startup to billion-dollar enterprise requires more than just a great product—it demands strategic alignment between sales and marketing. How do you identify your ideal customer profile when you're just starting out? What data signals help you find the twins of your successful early adopters? With AI now automating everything from competitive analysis to content creation, the traditional boundaries between departments are blurring. But what personality traits should you look for when building teams that can scale with your growth? And how do you ensure your data strategy suppor…

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Snowflake's AI Revolution in Sales, Marketing and GTM with Snowflake‘s CMO and Founding CRO

October 16, 2025 · 📺 SaaStr AI

This new episode discusses the impact of AI on marketing and sales at Snowflake. Hosts Chris Degnan, founding CRO of Snowflake, and Denise Persson, CMO at Snowflake, delve into how AI has revolutionized their operations. They share key learnings from Snowflake's data cloud market strategies and their record-breaking IPO. Discover the significance of company culture, security, and a centralized data foundation in leveraging AI. Hear about Snowflake's AI Council, customer use cases, task automation, and the consolidation of intelligence teams. Don't miss this comprehensive discussion on the tra…

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Snowflake's Sales + Marketing Secret | Chris Degnan and Denise Persson

October 06, 2025 · 📺 Kleiner Perkins

Scaling a business globally comes down to leaders who align teams and drive them forward together. Snowflake serves over 12,000 customers, and early executives Chris Degnan and Denise Persson share how they scaled the company while keeping the unlikely pairing of sales and marketing perfectly aligned through hypergrowth. They join Joubin Mirzadegan to share insights from their new book, Make It Snow, revealing how they built Snowflake’s ‘go-to-market engine’ and fostered a customer-first culture across every function. Guests: Chris Degnan, former CRO and advisor to the CEO at Snowflake, and…

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