ElevenLabs: Building an AI Sales Machine & Why We Set a 20x Sales Quota
Carles Reina is VP of Sales at ElevenLabs, where he was the first investor and fourth employee. Carles has scaled the revenue org from Day 1 to over $330M in just 3 years. Carles is also an active investor with investments in ElevenLabs, Revolut, Happy Robot and more. ----------------------------------------------- In this episode: 00:00 Intro 02:05 The new CRO playbook: how go-to-market has fundamentally changed 02:55 Why AI outbound tools don't work — and what ElevenLabs built instead 05:46 Will AI agents shrink sales teams? Carles' 50% productivity goal 06:41 Commission structures: Eleven…
