Eight Sleep Sells a $1,999 Mattress Cover. Beds Have Nothing to Do With Its Business
Eight Sleep Sells a $1,999 Mattress Cover. Beds Have Nothing to Do With Its Business The $1.5 billion company employs no foam experts and makes no mattresses. CEO Matteo Franceschetti explains what Eight Sleep sells, and what you pay for when you choose the brand over dozens of rivals. Every afternoon during the 2026 Tour de France, a small crew from Eight Sleep raced the riders of UAE Team Emirates XRG to the next hotel. The crew, which the company calls the Night Shift, carried eight Pods into eight rooms, calibrated each one, and set the temperature before the riders walked in. The next…