CEOInterviews.AI
Start App
Try: AI strategy tariffs earnings guidance layoffs interest rates growth

Sarah Personette

CEO, Puck

Search every verified Sarah Personette interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Sarah Personette, CEO of Puck, discussed the company’s business model and the broader media landscape in an April 2026 interview on the Decoder podcast. She said that Puck’s base compensation for talent is at or above industry levels, and noted that two of the company’s recent hires came from Substack because those individuals did not feel capable of monetizing their work there. She also stated that Puck has no exit strategy and is focused on growing the company. In the interview, Personette argued that platforms have “torn down the institutions” and are not a good partner for media brands. She said the idea that journalists and influencers are the same is “quite dangerous,” describing journalism as a process and being an influencer as a way of making money. She also contrasted the current fragmented media environment with the 1970s, when news viewership was concentrated among three networks, local newspapers thrived, and trust in media was high.

Recent appearances

  • Sarah Personette on Leading with Balance & Building Media's Future | Unbossing Ep. 6

    At seven years old, Sarah Personette knew she wanted to be a leader. With a vision of becoming a CEO, Sarah navigated disruptions and even took a demotion early in her career to work at a startup called Facebook so she could learn a new sector she knew would be important to her career. In this episode of “Unbossing,” hosts Rishad Tobaccowala and Drew Ianni talk with Sarah Personette, CEO of Puck, the media startup the New York Times called "Vanity Fair for the Substack era.” Sarah breaks down the leadership frameworks that have guided her across every major career transition: from managing…

    Watch on YouTube ↗

  • Puck Is Proving the Model Works

    Puck's Sarah Personette says journalists are the original influencers, and five years ago that was a contrarian bet the entire industry is now catching up to. She's navigated three completely different careers across agency life, platform technology, and now publishing, making it her mission to deeply understand every function around her at each stop. Puck was built on the thesis that journalists who lead with perspective, personality, and insider access are the future of media, especially when trust in news institutions dropped from 72% in the 1970s to 32% today. She's clear about AI: it can…

    Watch on YouTube ↗

  • Can Puck’s CEO reinvent the news business for the influencer age? | Decoder

    Sarah Personette is the CEO of Puck, a media company that's been around for about five years. Puck hires big star reporters who write newsletters as part of a subscription bundle. Those newsletters are often must-reads in their industries, and those reporters get equity in Puck and a share of the company's revenue. It's a place where the financial incentives of the influencer economy crash right into the rigors of traditional journalism — and as regular Decoder listeners know, I have a lot of questions about how those two things work (or don't) in the modern media landscape. #media #tech #jou…

    Watch on YouTube ↗

  • Surviving Bullies, Betting on Kindness: Sarah Personette’s Messy Path to CEO | Podcast #11

    Does kindness make you weak—or secretly unstoppable? Former Facebook, Twitter & now Puck CEO Sarah Personette gets real about leadership, failure, and resilience. From facing down bullies in the boardroom to upending her father’s advice, Sarah’s story is proof that compassion and courage can outlast chaos. Show Notes: Guest: Sarah Personette, CEO of Puck Follow Sarah on LinkedIn:   / sarah-personette-4b71125   Topics Covered: 00:00 – Sarah’s Story: Resilience from Childhood Upheaval 02:01 – Early Loses, Early Lessons: Losing Elections 05:33 – Leadership Roots & Wanting to be CEO at 7 08:2…

    Watch on YouTube ↗

  • Puck CEO, Sarah Personette

    This week, Paul sits down with Sarah Personette, CEO of Puck, the fast-growing news outlet the New York Times described as “Vanity Fair for the Substack era.” From her ambition to become a CEO at age seven to her senior roles at Facebook, Universal-McCann, and Twitter – which ended after Elon Musk bought the company, Sarah unpacks what it takes to lead teams through uncertainty, disruption, and reinvention. She explains Puck’s blend of high-caliber journalism with modern distribution, and how to survive the oncoming AI onslaught. Sarah speaks candidly about navigating career transitions, model…

    Watch on YouTube ↗

  • Facebook VP of Global Business Marketing Sarah Personette at Skift Global Forum 2016

    Sarah Personette, Facebook's VP of Global Business Marketing, had a one-on-one discussion about shifts in how brands think about advertising with Brian Morrissey, President & Editor-in-Chief of Digiday at at Skift Global Forum 2016. Get details about future Skift events at http://forum.skift.com.

    Watch on YouTube ↗

Other executives at Puck

The summary and quote tags on this profile are produced with AI assistance from verified, first-person interview transcripts, then checked by our team to confirm the speaker's identity and the accuracy of every quote. See how we verify →