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Steijn Pelle

Co-founder, Lassie

Search every verified Steijn Pelle interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Steijn Pelle, co-founder of Lassie, discussed the company's work in a July 2026 appearance on a16z's podcast, "Every small business should run itself," alongside co-founder Frédéric Renken. Pelle described Lassie's focus on automating administrative tasks for small businesses, particularly dental practices, citing an example of a practice owner spending 200 hours a month on paperwork. He stated that the company's goal is for every small business to run itself, with AI agents handling busy work and eventually interfacing with agents from other parties like insurance companies. Pelle also discussed the challenges of building AI for this sector, noting that while models are trained on vast data, they lack encoded workflows for tasks like billing and insurance claims. He described Lassie's early approach of using humans in the loop to automate their own problems, and the need to create integrations and data models across different systems. He contrasted the go-to-market strategy for small businesses with that of larger companies, noting that potential customers like dental practitioners are often not in standard business databases, requiring a different playbook for adoption.

Recent appearances

  • “Every small business should run itself” | Lassie with a16z

    July 30, 2026 · 📺 a16z

    Alex Rampell and Olivia Moore speak with Lassie cofounders Steijn Pelle and Frédéric Renken about bringing AI to one of the most overlooked parts of the economy: small businesses. Inspired by time spent working inside dental practices, Pelle and Renken set out to automate the administrative work that keeps healthcare providers away from patients. They discuss how AI agents are changing billing, insurance claims, patient payments, and other operational workflows, allowing practices to spend less time on paperwork and more time delivering care. The conversation explores AI agents, software tha…

    Watch on YouTube ↗

  • Lassie: From Flying to 100 Dental Offices to $100M ARR Via Product Obsession with Steijn Pelle

    August 20, 2025 · 📺 Founder-Led Sales Stories

    Join Pete in conversation with Steijn Pelle, Co-Founder and CEO of Lassie, the AI healthcare admin worker transforming how doctors run their practices. Steijn and Pete dig into Lassie's fascinating journey from Steijn literally working in his dentist's back office to building a company on track for $100M ARR within a year. They cover Lassie's crazy commitment to product quality (they actually flew to 100+ dental offices nationwide to install their software!), their ruthless "say NO to most leads" ICP discipline, and why they waited until hundreds of customers before making their first sales h…

    Watch on YouTube ↗

The summary and quote tags on this profile are produced with AI assistance from verified, first-person interview transcripts, then checked by our team to confirm the speaker's identity and the accuracy of every quote. See how we verify →