Jason Fried

Co-founder & CEO, 37signals

Search every verified Jason Fried interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Jason Fried, co-founder and CEO of 37signals, appeared on the TBPN tech talk show on February 9, 2026, to discuss Ferrari’s first electric vehicle, the Luché. During the interview, Fried commented on the vehicle’s interior design, expressing support for a return to analog, tactile elements and criticizing the overuse of touchscreens and flat design in modern interfaces. He stated that the industry lost something with the shift away from skeuomorphic design and noted a broader pullback toward textures and physical controls in both software and car design. Fried also predicted the Luché would be priced in the mid-$300,000 range and suggested it could sell well due to demand for a daily-drivable Ferrari, while noting the higher-priced Purosangue limits its market. Fried also discussed the integration of Apple CarPlay in vehicles, describing a “messy middle” where cars operate with two competing systems. He remarked that in some cars, the Apple interface appears worse than the native system, calling it “sweet revenge” for Apple, which built a walled garden that automakers now navigate around. His comments were made in the context of broader reflections on design philosophy and consumer experience in automotive technology.