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Jonathan Baer

Founder, Overlap

Search every verified Jonathan Baer interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Jonathan Baer, founder of Overlap, appeared on the podcast "My First Million" in August 2026 as part of a segment where founders pitched their businesses. During the episode, he discussed Overlap's focus on AI-generated video content, arguing that as AI agents improve at creating and posting video, spending on digital advertising—which he estimated at $90 billion annually across platforms like Meta, YouTube, and TikTok—will shift toward organic content and paying agents for performance. He also shared insights on enterprise sales, stating that buyers prioritize their own career advancement and that successful sales pitches should frame a product as a way to help them get promoted.

Recent appearances

  • 3 low competition businesses with massive demand in America

    August 21, 2026 · 📺 My First Million

    30+ unsexy business ideas: https://clickhubspot.com/dn2g Episode 854: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) ask 3 founders to tell them the juiciest number behind their businesses and get advice live. — Show Notes: (0:00) Rishi Talati, Hot Plate (20:00) Ajay Mehta, Tolan (39:43) Jonathan Baer, Overlap — Links: • Hot Plate - https://www.hotplate.com/ • Tolan - https://www.tolans.com/ • Overlap - https://overlap.ai/ — Check Out Sam's Stuff: • Hampton (joinhampton.com): My community for founders. Average member does $25m/year. Many of the guests ar…

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  • How Podcast Advertising Actually Works in 2026, with Casey Adams & Jonathan Baer

    June 30, 2026 · 📺 Thursday Labs

    How a podcast became a $200M business in 18 months, and why most networks are still pricing their inventory on monthly downloads. Jake Hurwitz and Jonathan Baer sit down with Casey Adams, founder of Listener, to break down what actually changed in the business of podcasting. The Formula One sponsorship model that TBPN used to sell category-exclusive year-long deals before the OpenAI acquisition. The metrics that replaced the download. The case for treating Instagram as a giant LLM you train with clip volume. The specific reason the standard ad-sales pitch is now talking to the wrong departmen…

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  • E55: From Viral Clips to Enterprise SaaS with Jonathan Baer (Overlap)

    June 02, 2025 · 📺 InProd

    This week, we’re chatting with Jonathan Baer, Co-Founder and CEO of Overlap. Overlap is building an AI-native video editing platform that helps podcasters and media teams turn long-form content into clips for social media. The product is designed to scale distribution with minimal manual input, making agents feel more like collaborators than tools. Jonathan shares how Overlap is harnessing video understanding models and advanced reasoning to drive autonomy in editing. We explore what makes video such a challenging medium for AI, why the best outbound strategies still rely on human nuance, and…

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  • E44: Perplexity for Video and Audio with Jonathan Baer (Overlap)

    December 24, 2024 · 📺 InProd

    This week, we sat down with Jonathan Baer, CEO and Co-Founder at Overlap. Overlap is an AI assistant that creates daily, personalized playlists of clips about anything you’re interested in We explore navigating public opinion at Meta, why business school is good for founders, and the team of AI agents focused on making curated Overlap content. Jonathan also offers helpful advice for applying to YC (hint: new wave of consumer AI) and the value add from the accelerator. Episode Chapters: 1. Public Policy x tech - 2:13 2. Starting at GSB -7:05 3. Genesis for Overlap - 11:58 4. Podcast market -…

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